Amazon SEO: How to Rank Highly for Amazon Searches

As a seller, it is crucial to understand Amazon’s algorithm for standing out and increasing visibility and sales. Let us now understand what Amazon search engine optimisation is, how it works, its strategies, and why optimising content for the Amazon search engine is essential to thrive in the marketplace. 

What is Amazon SEO?

Amazon SEO refers to optimising the product listing to improve its visibility in search engines. This increases the chances of being found and purchased by customers on Amazon. Since 75% of all clicks occur on the first page, it is important to ensure the project is seen. Optimising the project listing will significantly improve sales performance. 

Amazon uses an algorithm called A9 to determine product ranking in search results. The algorithm evaluates various factors and fetches results for users based on their search queries. Amazon’s primary concern is conversation; it always wants to serve the products that lead to the purchase. 

Why is Amazon SEO Important?

Amazon SEO has an influential role to play in your product to appear on the first page and get conversations. Studies reveal that the conversation rates of products on the first page are 60% higher than those buried further down. Key highlight points of why Amazon search engine optimisation holds importance:

• Amazon holds approximately 38.72% of the US e-commerce market, which shows its important role in online shopping. Compared to all other search engines like Google, around 70% of consumers start their product searches on Amazon. 
• Amazon’s A9 algorithm favours products with a proven sales history. Products with higher sales velocity tend to rank higher. The products on the first page drive five times more volume in terms of sales, highlighting their visibility on the first page. 
• Effective Amazon SEO can increase the sales of not just one product but the seller’s entire catalogue. When one product ranks higher than the tendency of related products to increase, with the help of cross-selling opportunities, more sales can be driven.
• Focusing on the key elements of Amazon’s algorithm values can help a seller improve the user experience by fetching the customer’s desired product. 72.78% of consumers prefer Amazon for low pricing and faster shipment. 

How Does Amazon SEO Work?

Amazon search engine optimisation revolves around understanding and capitalising algorithms that rank the products. The A9 algorithm determines product relevance and trustworthiness through multiple-factor consideration. Here is how Amazon SEO functions:

Keyword Relevance

Just like traditional SEO, keyword optimisation in Amazon is of supreme importance. Sellers must research the relevant keywords that potential buyers are searching for. According to the study, 83% of shoppers start their search with generic terms (like wireless headphones) rather than searching for specific brands, products, or names. Amazon also allows sellers to include backend words that are not visible to viewers, which helps improve the search relevance. Utilising this field can help the product’s discoverability. 

Product Listing Quality 

Product listings should include primary keywords that perform better in the product title and description. Research shows that optimised titles receive 30% more clicks compared to those with poorly written titles. Descriptions that address customers’ pain points improve conversion rates. Listing the features in bullet points also helps convince customers to buy the products. The images used should be of high quality and meet Amazon’s requirements.

Sales Performance and Velocity

Amazon’s algorithm always favours products that demonstrate high sales velocity. Approximately 60-70% of the ranking algorithm relies on sales performance data. If the product’s sales are consistent, it will automatically boost the product ranking. Pricing is a game changer; around 35% of people click through the products and look at the price. Engagement metrics also have a role to play in product listing. Make sure to include fully optimised titles and descriptions. 

A/B Testing and Customer Reviews

From a seller’s perspective, it is essential to regularly analyse the listing’s performance and make improvements based on the data. According to the data, sellers engaged in consistent A/B testing can improve their conversations by 25%. This test helps determine which titles and descriptions yield better results. From Amazon’s SEO point of view, customer reviews and ratings have a significant impact. Almost 95% of customers make a decision based on product reviews. 

Fulfillment Method: FBA vs. FBM

Products fulfilled by Amazon FBA(Fulfilled by Amazon) are valued higher. Using FBA can improve the ranking; often, it provides better customer service with faster shipments and higher customer satisfaction. FBM(Fulfilled by Merchant) can also rank higher if it is well-optimised. Approximately 70% of Amazon customers prefer prime offerings, which tend towards higher conversation rates. 

Conclusion

Amazon search engine optimisation has an impactful role in driving traffic, visibility, and engagement for the product. Using the right keywords, focusing particularly on customer satisfaction and understanding the Amazon A9 algorithm, helps stand out. Since 70% of the clicks go to the first page, ranking higher is crucial. 

Rankingeek Marketing Agency navigates the complexities of Amazon SEO to sell your products and enhance visibility and sales performance. Our solutions are customised, addressing the product’s and the market’s needs. By partnering with our agency, your success in e-commerce starts. Contact Us Today!