Airship Aviation Academy
- 4X
Organic Traffic in the Last 6 Months

About Airship Aviation Academy
Airship Aviation Academy is one of the best aviation institutes in India, focused on helping aspiring pilots and aviation professionals reach their career goals. They provide a wide range of aviation courses, including A320 recuritment exam preparation, CPL exam preparation, and B737 exam preparation, along with comprehensive preparation tools such as Mock Test series, ADAPT, CASS/COMPASS, Group Discussions, and Personal Interviews preparation to fully prepare students for their aviation career. Understanding that daily commitments can interfere with attending live classes, they offer recorded sessions, allowing students to access ground classes for airline preparation on their own schedule. They are the only academy in India to provide recordings, ensuring that students can advance their learning from anywhere.
The Challenges They Were Facing!
Airship Aviation Academy faced significant challenges in establishing a robust online presence. They had serious competition in the market, as there are many established players already. The industry is small compared to others, and they found it difficult to gain a strong foothold in the crowded market. Their digital presence was next to nothing. The website’s navigation was incomplete, with missing pages and unclear paths, resulting in a disjointed user experience. Furthermore, the lack of engaging and informative content left the target audience with a limited understanding of the institute’s unique offerings (recorded sessions).
Also, Airship Aviation Academy faced challenges in marketing its courses effectively. They had no established social media presence or ad campaigns to promote their courses. This lack of outreach meant they were unable to reach prospective students interested in aviation exam preparation. With no analytics tools or tracking mechanisms in place, they struggled to assess traffic sources, user behavior, or conversion rates. The institute also lacked a structured plan for lead generation and engagement, leaving a critical gap in its ability to attract & convert potential students.
Numbers Don’t Lie!
Business impact
The collaboration with Rankingeek Marketing Agency resulted in a significant transformation in Airship Aviation Academy’s digital presence within just 3 months. By overhauling its SEO strategy, optimizing website content, launching a new LMS System, and using targeted Google Ads campaigns, the academy saw a remarkable improvement in website traffi, both organic and paid. The enhanced online visibility led to increased engagement, with more prospective students looking for aviation courses, ultimately boosting enrollment rates.
Click Through Rate
Conversion Rate
Cost Per Conversion
Our website developers skillfully upgraded Airship Aviation Academy’s website and LMS system. The main focus was enhancing the site’s navigation & overall user experience, making it very easy for prospective students to find course information and complete enrollment. We utilized the advanced content management features, which allowed us to update content quickly and monitor website performance in real time.
Additionally, we implemented Google Tag Manager Conversions to improve our tracking capabilities. This tool enabled us to collect detailed data about user interactions and traffic on the website. Alongside this, we integrated comprehensive analytics tools to monitor these metrics rigorously. The insights gained from this data helped us make informed decisions on further optimizing the website, ultimately leading to a better user experience and increased engagement on the client’s website.
Our SEO specialists conducted an in-depth SEO audit of the website, tailoring our approach to the aviation sector. Extensive keyword research and competitor analysis ensured that the website’s content was optimized with high-impact search terms likely used by potential students. To further enhance the website’s search engine visibility, we tackled various technical SEO issues and resolved them.
We updated missing meta tags, a crucial factor for search engines to understand page content. We also reorganized the website’s sitemap and adjusted the robots.txt files, optimizing how search engines index the site. Additionally, we fine-tuned on-page elements like meta descriptions, titles, and headers to strengthen the site’s overall SEO profile, boosting its rankings and visibility in search results.
Our certified Google Ads specialists created targeted advertising campaigns highlighting Airship Aviation Academy’s DGCA, CPL and A320 courses. By carefully selecting precise keywords and optimizing ad placements, we improved our ads’ relevance and quality scores. This strategic approach helped reduce the cost-per-click and boosted the overall return on investment for the campaigns.
Throughout the campaign period, we actively monitored and analyzed performance data, making necessary adjustments to enhance efficiency. This ongoing optimization process was critical in increasing lead acquisition and improving conversion rates, ensuring that our advertising efforts delivered maximum value to Airship Aviation Academy.
For Airship Aviation Academy, our content writers completed a significant content development project aimed at helping aspiring pilots advance their careers in aviation. We created 10+ complete website pages covering various courses, an informative home page, and a career page. Our content strategy was focused on positioning Airship Aviation Academy as a key educational resource for pilots striving for junior first officer roles and preparing for airline-specific assessments like the ADAPT test.
In addition, our content writers created 50+ engaging blogs, each covering vital topics related to pilot’s career growth. These blogs included detailed content on test preparation, interview strategies and understanding critical aspects of a pilot’s career, such as license costs and type ratings. Our efforts have greatly enhanced Airship Aviation Academy’s visibility and engagement in the aviation education sector, positioning it as a reliable resource for aspiring pilots
To establish a strong social media presence for Airship Aviation Academy, we launched influencer marketing campaign on Instagram. We created engaging content, including reels, posts, and stories, designed to captivate and inform potential students about the academy’s offerings. Each reel and post was carefully made to highlight the unique features of Airship Aviation Academy’s courses, such as DGCA CPL preparation, A320 mock tests, and ADAPT interviews.
In addition, we developed an engaging Instagram content strategy from scratch, ensuring consistency in visuals, captions, and calls to action. Through high-quality graphics, course highlights, and behind-the-scenes glimpses, the account became a hub of valuable insights for followers. The campaign increased brand awareness and drove significant traffic to the website, leading to inquiries and enrollments.
We upgraded the Learning Management System (LMS) for Airship Aviation Academy to enhance its functionality and provide a seamless user experience. The enhanced LMS now includes 200+ Mock tests, 13 course bundles, and 10+ specialized courses designed for aviation professionals.
With streamlined course management tools, improved security measures, and mobile compatibility, the LMS allows students and instructors to access learning materials and collaborate efficiently, regardless of their location. These updates have significantly boosted course enrollment and completion rates, ensuring better outcomes for learners
Our team of creative graphic designers played a vital role in creating Airship Aviation Academy’s visual identity from scratch. We focused on delivering high-quality graphic design services tailored to their needs. This included designing a professional logo that reflected their brand ethos, creating vector icons, and capturing course photos that showcased their offerings.
We also produced compelling blog images and customized course PDFs that combined content with clean, professional designs, ensuring a cohesive and impactful look across all materials. Every design element was crafted precisely, helping Airship Aviation Academy stand out in the competitive aviation industry.
61K+
3.4K+
167.2%
100% Campaign Transparency
We’re your trusted digital marketing agency that believes in being open and talking clearly about everything we do. We make sure you always know what’s happening with your campaign and give you the information and control you need during the whole process.
Team of Experts
In our digital marketing agency, our certified professionals bring expertise in SEO, PPC, content writing, graphic design, and social media. Our deep understanding of these areas ensures a comprehensive approach to enhancing your online presence. We prioritise effective strategies and cohesive collaboration across our specialised teams to deliver more conversions for your business.
Partner That Understands You
We make decisions with your goals and concerns in mind. Whether it’s website design, SEO, PPC, or anything else, we aim to understand your worries and aspirations to deliver the business results you’re looking for.
Why We Are Your Preferred Choice?
Tired of digital marketing agencies that seem to forget you exist? Want updates and helpful insights but get nothing in return? We understand. Our marketing agency offers the following benefits:
- Save Your Time, Money, and Resources
- Build Brand Reputation Online
- Acquire Significant ROI
- Maximise Customer Touchpoints
- Track Campaign Results
- Promote Consumer Engagement
- Adjust Strategies Based on Analytics
- Drive Long-Term Growth
- Leverage Precise Audience Targeting
- Improve Conversion Rates