Why Is Affiliate Marketing a Challenge for Many?
Affiliate marketing is a data-driven and technology-dependent industry. While it can be a powerful strategy for driving growth, the process is difficult to navigate and requires time, effort & dedication to see results.Â
Additionally, finding the right program, getting to grips with modern tools and techniques, beating the competition, and building a following are some of the common challenges that have left many brands struggling to get the best return on their marketing spend. Here’s a list of common pain points businesses experience in traditional marketing strategies:
- Low ROI on Affiliate Marketing Campaigns
- High Customer Acquisition Costs (CAC)
- Poor Lead Relevancy or Quality
- Ineffective or Non-Profitable Ad Strategy
- Familiarity with Latest Marketing Tools
- Maintaining Quality and Brand Consistency
- Tracking and Attribution Issues
Rankingeek Marketing Agency
How We Can Help Fuel Your Business’s Profitability by Using Affiliate Marketing?
Partner with Our Experienced Marketers and Strengthen Your Competitive Edge!
Our experts help in curating data-driven growth strategies for your business by asking publishers to advertise your products and services at reduced customer acquisition costs to boost revenue and enhance brand recognition.
Our professionals use multiple affiliate platforms to enhance your brand’s visibility, drive high-quality conversions, and boost engagement. We excel in curating and promoting compelling content to attract audiences and help companies scale. Our approach starts with a comprehensive analysis to identify publishers whose platforms align contextually with your brand.
Performance-Driven Affiliate Marketing Success
As an affiliate marketing services provider, we have successfully managed hundreds of campaigns by partnering with reputable publishers to strengthen your brand’s online presence. We evaluate each publication application and remove any junk publisher that may generate irrelevant traffic, helping you maintain cost efficiency and focused engagement.Â
We also maintain strong relationships with the publishers, providing consistent communication to keep them motivated and dedicated to driving consistent, meaningful results for your brand. We are dedicated to advancing your marketing goals by focusing on sustainable growth and seamless collaboration.
Payment Structures of Affiliate Marketing
Cost per Lead (CPL)
In CPL affiliate marketing programs, advertisers compensate for each qualified lead or inquiry from interested users. We persuade the customers to visit your website and complete a specific desired action- whether it includes filling out a form, subscribing to a newsletter, signing up for a trial of a product, or downloading gated content. The main objective is to capture user information for potential follow-up.
Cost per Sale (CPS)
CPS is a performance-driven advertising model where the merchant only pays the affiliate when a consumer purchases the product as a result of affiliate marketing strategies. Cost per Sale can be challenging to set up and manage, requiring a reliable tracking system to accurately attribute sales to particular advertising campaigns. To ensure a successful CPS campaign, you should provide us with high-quality promotional materials, such as banners, text links, and product images, to increase the likelihood of generating sales and maximising the ROI.
Cost per Mille (CPM)
In this pricing model, the affiliate is paid a certain amount of the total ad spend for every one thousand impressions an ad receives. This is a popular pricing strategy that works best with large-scale publishers, where a fixed fee is paid based on the number of times each placement receives on a monthly or quarterly basis.
Cost per Action (CPA)
In this pricing model, the affiliate gets paid each time the seller acquires a lead, such as when a consumer takes an action, such as registering or purchasing, after engaging with an affiliate link that takes them to the merchant’s website. This action can vary depending on the advertiser’s objective and usually includes app downloads, making a purchase, filling out a form, and any other measurable conversion.
Cost per Install (CPI)
Cost-per-install has become widely popular in the mobile application marketing industry. In this pay system, the advertiser pays each time a user is directed to their website and installs a product, usually software or a mobile application. This is a more cost-effective option for advertisers, especially app developers who are just starting out and are looking to drive engagement and installs for their campaigns.
Cost per Click (CPC)
Affiliate marketing is mostly about generating traffic to your website and trying to get customers to complete an action, such as clicking or downloading. In this payment structure, the advertisers are charged each time a user clicks on their ad and is directed to their website. This is ideal for campaigns that aim to generate traffic to the advertisers’ website, increase user engagement, generate leads, or drive specific actions such as newsletter sign-ups or downloading files or software.
THE PROOF IS IN THE NUMBERS
How Do We Help Your Business in Achieving Affiliate Marketing Goals?
As part of our online affiliate marketing services, we offer dedicated strategies tailored to your unique goals & target audience. Our team closely monitors how your campaigns perform and ensures that your affiliate program not only drives results but also evolves with the dynamic demands of the market. Our Affiliate Program Management service is designed to enhance your business’s affiliate marketing efforts by:Â
Unique Affiliate Marketing Strategy
We develop a unique affiliate marketing strategy that aligns with your business objectives & brand identity. This involves setting clear goals, understanding your target audience & selecting the most suitable affiliate models to maximise reach and profitability.Â
Recruiting Suitable Affiliates
The next step is to identify and sign up with appropriate affiliates whose audience demographics and content align with the profile of your brand. This ensures that the promotions resonate with your potential customers, leading to increased engagement and lead generation.
Tracking the Performance
We continuously monitor & optimise the performance of each of your affiliates and the overall programme. By analysing key metrics, we tweak strategies to improve effectiveness, ensuring optimal return on investment.
Detailed Reporting
We compile and share comprehensive reports detailing the programme’s performance, including insights into traffic, conversions, and revenue generated. These reports keep you informed and facilitate data-driven decision-making.
DRIVING RESULTS
Why Should You Choose Our Services?
Data-Driven Results
Analytics is the cornerstone of our strategy. Our team utilises data from performance metrics such as click-through rates, lead quality, and conversions to shape strategies that directly address your unique business needs. This continuous refinement ensures we implement what’s proven effective, focusing on sustained, meaningful growth rather than guesswork.
Transparent Reporting
Transparency is at the core of our affiliate marketing. We provide transparent, detailed reports on campaign performance, including metrics like cost per lead, return on ad spend, and monthly impressions. These insights are tools for assessing campaign health, allowing you to make strategic decisions tailored to your goals.
High ROI
We focus on maximising profitability by minimising acquisition costs through targeted, high-quality leads and strategic affiliate relationships. Optimised ad placements and performance-based models ensure substantial returns on your marketing investments.
Client’s Testimonial
THE PROOF IS IN THE NUMBERS
How Does Our SEO Service Drive Result?
67%
Reduction in cost per lead
3.6x
Return on Ad Spend
100 million+
Monthly Impressions on our websites
Frequently Asked Questions
FAQs about Affiliate Marketing
Want to know more about affiliate marketing for your business? Check out some of the most frequently asked questions we receive:Â
Successful Affiliate Marketing involves choosing products and services that your audience recommends and understands, understanding the search intent, creating high-quality, trending, and engaging content, sharing discount codes, transparently disclosing affiliate relationships, tracking and analyzing overall affiliate marketing success, and continuously optimising strategies.
To ensure the success of affiliate campaigns, our expert team tracks and measures them using analytics tools to monitor key metrics like sales, traffic, and conversion rates. We use tracking software and platforms to attribute sales to particular affiliate actions, ensuring exact commission payouts.
We recruit and manage affiliates by strategic planning, identifying the most suitable partners through market research, engaging them with competitive commission structures & providing comprehensive training. We then actively manage relationships, offer support, track performance & give feedback to optimise their marketing efforts.
