Automatically Generated Content, Against EEAT Guidelines

The influence and popularity of generative AI is continuously increasing since its inception. From creating music to making videos to generating content using ChatGPT, people are banking on it. Thus, AI has caused a revolution. However, there has been much hue and cry regarding Google’s bias towards banning content generated using AI. We look at it in this blog and also know the reason why automatically generated content is against Google Guidelines.

We should always remember that individuals who are always found indulging in the practice of making content to rank higher on SERPs [Search Engine Results Page] other than creating helpful content which enhances or enriches user experience are considered fraudsters or wrongful by the search engine. Here, you will discover helpful information which will unlock the potential of your website and also learn about the principles and guidelines to which Google adheres while assessing your content. 

Can Google Detect AI Content?

Yes, Google has developed mechanisms to detect AI content. It can detect it by analysing the patterns of language looking at its grammar, texture, and syntax. There is even software available that has the power to detect precisely how much of your content is generated using Chatgpt. For this, you just have to input your content in them, and they will give you a score. For example – 60% AI / 40% Human means the software is sure that AI generates 60 percent of your content.

However, you don’t need to panic until you are providing user-centric content. The search engine has allowed the use of AI to develop and post content on Google.

Google’s Latest Statement About AI-Generated Content

On February 8, 2023, it was clarified by releasing a blog named Google Search’s Guidance about AI-generated content, wherein it clarified that Google does not reserve any aversion towards the usage of AI in generating qualitative content. It clearly emphasised the use of AI for generating any kind of content provided certain conditions must be fulfilled-

  • Content must be high-quality and reliable, no matter how it is produced.
  • Content must be following EEAT [Experience, Expertise, Authority, Trustworthiness] guidelines.
  • Content must be created primarily to help people instead of being focused on getting search engine rankings.
  • Content should not be eligible to be traced or determined by Google’s SpamBrain.
  • AI should not be used for gaming search engine rankings.

What Are Automatically Generated Content and EEAT Guidelines?

AI Content Vs. Automatically Generated Content

Some people consider or treat both of them as the same words. However, this is not how you should treat it. There is a steep difference; Google has now specified what it means by automatically generated content and also stated that generating content using AI is not against its guidelines.

AI content signifies content generated using generative AI such as ChatGPT, where human assistance is required by giving successive prompts until it produces what the prompter wants. Furthermore, the individual can check it for accuracy, spelling, punctuation, and grammar mistakes. He can also add his ideas to it. Thus making the content unique and relevant.

Automatically generated content implies that content is stolen from web sources or directly copied and pasted or content of no value but specifically created for the purpose of using keywords and getting ranked higher. Hence, there is no human involvement.

What Are EEAT Guidelines?

These are guidelines released by Google, which can help your content to be ranked higher. EEAT stands for Experience, Expertise, Authority, and Trustworthiness. As the name signals, your content must be inundated with all of these. Yes, one must have expertise and experience to write something on a certain topic, and both of these give authority. As a result, the writer or author can have trustworthiness.

Why Is Automatically Generated Content Against Google Guidelines?

In the past, there were times when the search engine was loaded with pages having no value; still, you would have found them on its first page. Yes, these were deemed by google as spam. They were made just to get higher rankings by instilling appropriate keywords. Hence, they were not made for the purpose of helping humans at all. But now, the giant has stronger mechanisms and software to trace or find those pages and adequate means to penalise the spammers.

Automatically generated content, which is against EEAT guidelines, entails-

  • Content Spinning– Making someone else’ content your own by paraphrasing or adding synonyms or modifying the sentence patterns and showcasing it to others as original content.
  • Translated content using a tool– As the name says, translating content using a machine from one language to another without human involvement.
  • Cobbled content– Content taken from various web pages and agglutinating or cobbling to create your content.
  • Content of no value– Creating pages having no content of significant value but still instilling search keywords to get them ranked on the first page of the giant.

Google has categorically explained why this kind of content is against the guidelines. It desires to promote high-quality content to enhance user search ability experience and doing it requires following EEAT guidelines. As one can see, automatically generated content is of poor quality and against the guidelines set by the giant. The search engine considers it as spam.


Google has eased the work of content creators and developers by clearly specifying its views related to the use of AI for producing quality content. However, it has also marked what would be construed as spam or not tolerated. Rightfully, Google has given a boon to creators who can now use AI to enrich their content. Furthermore, it has made their work easier and more rewarding. 

Albeit, you may need SEO and other digital services to get your content ranked high. 

Just creating high content is not sufficient to land on the first page of Google. It is particularly true when the competition is sheer high. Certainly, you will need the help of someone who has relevant expertise and experience. Also, it must have the potential to give you services of top quality. Get in touch with Rankingeek. Contact us today!

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