PPC Marketing Challenges Holding Back Your Sales & ROI
If you run a business, regardless of its size, PPC marketing challenges can present significant obstacles to achieving optimal sales and return on investment (ROI). Here are some of the listed PPC marketing challenges you might be facing:
- Extremely High Cost Per Click
- Low Conversion Rates
- Low Click-Through Rates (CTR)
- Ad Budget Exhaustion
- Ad Positioning Issues & Fatigueness
- Inaccurate Targeting Strategies
Rankingeek Marketing Agency
Start Winning with our Conversion Focused Pay-Per-Click Marketing
Your Struggle to Get Clicks Ends Here!
Everyone wants clicks for their website, and so do we. This not only increases the chances of your online sales but also enhances the credibility of your website. Through our PPC marketing, you can achieve objectives such as increased sales, brand awareness, lead generation, website traffic, higher CTR (Click-Through Rate), and much more. After all, our aim is not just to drive traffic to the client’s website but to attract the audiences that are more likely to convert into valuable customers.
Lower CPCs, Higher Conversions!
Our PPC experts specialise in optimising Cost Per Click (CPC) and Cost Per Acquisition (CPA) while simultaneously maximising conversion rates. Through our strategic approach, we make sure that your brand not only experiences an enhanced Return on Ad Spend (ROAS) but also achieves outstanding results. By focusing on conversions, we boost your campaigns to deliver the results you want and generate more sales.
what you get
How Can We Create Compelling Ads that Can Scale Your Business?
We’ve been helping businesses with PPC services for many years and know how to run a successful campaign following Google’s guidelines. Take a look to see what you get when you choose us for PPC services:
Keyword Research & Analysis
Our certified PPC experts specialise in the crucial process of keyword research & analysis. This involves identifying & evaluating the most relevant keywords & phrases that potential customers use when searching for products or services that are related to your business. We ensure that your PPC campaigns target the right audience and maximise the chances of reaching possible customers who are actively seeking what you offer.
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Creating Ad Campaigns & Groups
We create campaigns based on specific needs, such as driving traffic to your company’s website or promoting a product or service. Additionally, we then group keywords into various ad groups based on their relevance. This targeted approach ensures that the ads align closely with the chosen keywords, increasing the likelihood of reaching the audience and achieving the advertising objectives of your campaign.
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Bidding Strategy & Budget Optimisation
We optimise our bidding strategy to align with the goal of the campaign. Combined with the quality of your ad & landing page, this pushes our ads position in the search results and leads to a higher CTR rate. Additionally, our PPC experts regularly review and optimise the utilisation to make sure we don’t end up with under or over-ad spending. This helps us maintain control over advertising expenses and ensures that we stay within our client’s budget constraints.
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Monitoring and Optimisation
We help you track metrics like click-through rate, conversion rate, & return on investment (ROI). These metrics provide insights into how well your ads perform and how effectively they generate desired actions from users. Our team of PPC specialists uses the collected performance data to make informed decisions and optimisations. Our goal is to continuously improve your campaigns’ overall effectiveness based on the real-time data and feedback received from user interactions.
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Let's Create Success Together!
What Types of PPC Ads Do We Specialise In?
Whether you run a small or big business, we assist all types of companies with different PPC services. This includes:
Search Ads
Our search ads service aims to enhance your online visibility through targeted advertising strategies. As a PPC company, we prioritise delivering ads that align with user intent and relevance. These ads are suitable for one-time campaign promotions or short sales cycles. By using these ad campaigns, you can expect a data-driven solution that maximises your online presence. This also helps you improve your website's quality score, CTR, and impression share.
Display/Banner Ads
Our display/banner ads services are prominently featured on websites affiliated with Google, specifically targeting individuals who have visited sites related to their respective industries. We use a combination of text and compelling visuals to grab the attention of online users & encourage them to take specific services or products. Additionally, we offer display advertising as an ideal strategy for businesses with extended sales cycles & a customer base characterised by niche.
Social Ads
Paid advertising on social media represents the most rapidly expanding category within our pay-per-click advertising services. Our social ads are prominently displayed on various platforms such as Twitter, Instagram, Facebook, & LinkedIn. We designed it to connect with potential customers based on their interests, social circles, and hobbies; among other criteria, social media advertising proves effective in reaching a precisely targeted audience.
Gmail Sponsored Promotions
Using Gmail-sponsored promotions is a powerful method for generating direct response leads. GSP enables you to connect with interested leads directly in their email inbox. Unlike YouTube ads, GSP offers a click-to-call feature, allowing prospects to make direct calls to you and convert at any stage or level of your sales funnel. We configure your Gmail-sponsored promotions to optimise their targeting capabilities and generate high-quality clicks.
YouTube Ads Services
Our YouTube ads services are tailored to enhance your digital presence and drive meaningful engagement. With strategic planning and creative expertise, we craft compelling video advertisements that resonate with your target audience. From catchy visuals to impactful messaging about your services or product, we ensure that your message stands out on the YouTube platform. It increases the impressions of the website & helps you generate more sales.
Ads A/B Split Testing
Our agency, specialising in pay-per-click management, initiates campaign comparisons to assess the efficiency of your advertisements. We generate diverse variations of crucial page elements, including layout, images, headlines, and calls-to-action (CTA), aiming to identify the most effective version of your pay-per-click ads. The outcomes of these split tests serve as valuable insights in refining future paid search campaigns.
Stop Letting Your Customers Find Your Competitors!
Why Choose Us As Your PPC Agency?
Tools & Analytical Capabilities
Our experienced PPC experts utilise advanced tools to analyse campaign performance, competitors, and market trends, aiding in keyword optimisation and campaign success.
Google Ads Professionals
Our certified Google ads experts deeply understand the platform's difficulties, keeping your campaigns aligned with industry best practices and the latest updates from Google.
Performance Driven Campaigns
You'll start seeing the impact almost immediately with our performance-driven Pay-Per-Click campaign. However, we keep refining different strategies for even better outcomes.
Client’s Testimonial
The Numbers You Should Know About Us!
How We Helped Our Clients Since 2018?
10%+
Avg. CTR (Click Through Rate)
10000+
Leads Generated So Far
30%+
Conversion Rate
FAQ
Frequently Asked Questions
Many business owners ask us multiple questions about our PPC services. Some of their queries are listed below:
To see if your PPC campaign is doing well, you can check a few numbers that show how your ads are doing and if they’re reaching your goals. Here are some important numbers to look at: Click-through rate (CTR), Return on ad spend (ROAS), Cost-per-click (CPC), Conversion rate, and Cost-per-acquisition (CPA). Keep an eye on these numbers and study how your ads are doing over time. This will help you make smart choices based on data to make your ads better and more successful.
Yes, it helps small and medium-sized businesses by giving them specific details about their audience, like where they are, what they’re interested in and more. With PPC ads, companies can focus on particular areas, which helps build close relationships with customers and makes them more visible in the market.
Choosing the right keywords is crucial when preparing for a PPC campaign. We use tools like AdWords Keyword Planner and AdCenter Keyword Tool to identify high-opportunity keywords. Feel free to reach out to us for help with planning your PPC campaigns today.
Pay-per-click advertising is a highly effective strategy for driving website traffic, providing you with the means to uncover targeted leads for your business. This personalised approach not only helps in promoting your services efficiently but also allows for greater flexibility and control over your marketing efforts. With pay-per-click, you can tailor your campaigns to specific demographics, interests, and geographic locations, ensuring that your message reaches the right people at the right time.
