Internal Linking Strategies for E-Commerce Websites

A well-architectured and organised website is a dream of many, but only those who have adequate knowledge regarding its development are able to do this. Interlink building is a part of On-page SEO, and it plays a vital role in informing Google that your website is maintaining relevant topics and working hard to enrich the user experience.

In this blog, you will find the answers to common questions but still unknown to many, such as: What is internal linking? What are the different types of Internal links? Why is internal linking important? And lastly, what are the internal linking strategies for E-Commerce Websites? So, let’s start-


What Are Internal Links?

Internal links are hyperlinks which take visitors from one page of your website to another. They help to boost the SEO and navigation of users on your website. They are also different from external links, which link to pages on other websites. Search engines also use links to navigate your website. Now, let’s know more about them.

Internal Vs External Links: Every website has two types of links: Internal and External. Internal links connect pages and posts on your website, and external links connect your pages to other websites. This blog is restricted to informing you about internal links.


What Are the Different Types of Internal Links?

There are two types of internal links: Navigational and Contextual. Navigation links include links in your footer, header and navigation bars. They assist users in finding other pages of your website and in crawling search engines over your pages.

Navigational Links: As the name signifies, they make up your site’s main navigational structure. They are essential internal links present in your site’s main menu or navigation bar. These links are related to services, product categories or main content topics.

Footer link: The links found in a website’s footer are known as footer links. These links are a type of navigation link. You can find them on every page of a website. Contact Us, Disclaimer, and FAQ are some common footer links.

Contextual link: The links found within your content are called contextual links. They divert users towards interesting or related content. Moreover, the search engine uses them to determine the relevance of your content.


Why Is Internal Linking Important?

Internal links play a vital part in improving your website’s SEO by helping search engines find out your site’s internal structure, allowing users to navigate between your website’s pages and assisting you in transforming authority to other pages of your website. Thus, A well-structured website is key to robust online business growth.


Internal Linking Strategies for Ecommerce Websites

Below are the internal linking strategies for e-commerce websites, but before applying these strategies, ensure that you do an audit of your website.

1. Find Your Pages

Auditing your internal links will assist you in finding the pages that retain high authority from other pages that have low authority. Therefore, the pages having authority can be used to transform some authority to other relevant pages that have low. This will improve your website structure by making link equity flow throughout your website.

2. First Link Passes More Authority

You must choose your first link very wisely because it passes more equity than other links on the same page. Link equity means your website’s authority, and it is based on your blog’s topical relevance, HTTP status and any other authority from another linking page; the search engine sees link authority as a vote of confidence. Thus, it is a ranking factor.

3. Right Anchor Text

A Right anchor text having quality assists search engines, and users in determining what a page is about before they click on it. In other words, it indicates what a user will find on a linked page if he decides to click on it, whereas search engines use the anchor text to index and rank web pages. Remember, SEO-friendly anchor text should be relevant, well-optimised and concise.

4. Add Links to Your New Pages

Many E-commerce companies are actively using their most popular pages to add authority to support new pages. A strong interlinking structure is essential for a website. Use the backlinks analytics tool to find authority pages, then find related pages using the Google search feature and paste those links into your new strategic page; this way, you have transferred the authority to this page.

5. Avoid Overlinking

Interlinking is good, but overlinking can cost you a lot. In fact, Google crawlers can deem it spammy. Additionally, it is not a sane idea as it makes your blog dull and full of diversions, thus making it annoying. However, it is difficult to determine how much linking is too much. It all depends on the type and length of content. Generally, adding three or four interlinks should not harm or keep the end user in mind and think of providing them with a good experience. Thus, it is all based on your judgemental call.

6. Eradicate Poor Links

No matter how much hard work you put into making your site’s internal linking structure robust and healthy, if your blogs contain poor links or technical errors, all of your hard work is wane and unnecessary. Effective internal linking involves keeping the links enriched with equity and topical relevance. Improve your page equity by eradicating or removing poor links, which include broken links, inaccurate anchor text, outdated content, redirected links and content having low performance. At the end of the day what matters is adding links which have value. Therefore, add valuable links and remove the poor ones.

7. Build the Architecture of Your Website

Your site’s pillar page helps you attach topical clusters. A pillar page provides a comprehensive overview of a topic. A collection of articles and blog posts on related topics is called a topical cluster. Remember, interlinking is a ranking factor. For instance, A pillar page can be about Android TV, and topical clusters can be about top Android TVs for 2024; what is a 4k display? Is Android TV better than LED? , etc. These pages are required to internally link back to the pillar page to display that the pillar page is the main page.



Maintaining internal linking robust is an essential part of doing proper SEO. The internal link strategies for building a successful e-commerce website include finding pages after audits, choosing the first link wisely, building the right anchor text, adding links to new pages, avoiding overlinking, eradicating poor links and connecting pillar pages with topical clusters.

Thus, internal link building gives a boost to your website’s performance and growth. For effective results, you can seek guidance for someone having years of years in enhancing online visibility and search ability that helps you collect more profits. Get in touch with Rankingeek. Contact us today! 

January 19, 2024