The main priority of a real estate agent is to get leads and close deals. These tasks can be well managed with a good real estate website. The real estate business requires a strong marketing plan and robust content creation strategy to get successful.
Without the inclusion of certain elements, it gets difficult to get secure leads and attract clients on the online platform. The real estate website usually consists of landing pages with inviting imagery, lucrative copy, and related details to the property. The website should contain details like information about your company, sales history of your business, client satisfaction with your company, your persistent efforts of your company, and the local market. You can check out the portfolio of Rankingeek here which is a great digital marketing company.
The objective of creating a real estate website is to guide users to your listing page so that they can go through the homes available for sale. This should result in contact from the visitors for buying or selling their property. Here, comes the need for various real estate elements as they help bridge the gap between users and your business.
All these elements are for displaying and showing off your local market understanding and practical knowledge of properties. This will help your real estate agency be seen as an all-rounder in the real estate industry. Here we are going to discuss some of the key elements of a real estate website including features like VR/AR, 3D view, funding, and many more.
7 Key Elements of a Real Estate Website Design
Perform Keyword Research For Your Topics
Produce Content for and Promote Your Pages
Let’s learn about the different real estate website design elements here:
The home buyers browse through the property or housing lists on the real estate website and they want all possible details about it. As a real estate agent, it’s your responsibility to provide all the details about the project like prices, size, type, and status. You could add if the project is new and mention its availability date.
The project’s basic features like parking, lift(s), and intercom could also be mentioned for the home buyer’s convenience. The more detailed specifications like material used in the flooring of toilets, living/ dining rooms, bedrooms, halls, or other bedrooms can be displayed as well.
You could display floor plans in the form of images for various types like 1BHK, 2BHK, and 3BHK with the number of bathrooms available. Besides this, add your contact details and about your real estate company for informing home buyers about your business. Additionally, if home buyers want more options, then you could add a list of similar projects at the end of the page on your real estate website.
You could integrate live maps into your real estate website, marking the spots that are being listed in the projects so that it’s easier for visitors to come for a physical visit.
This will make home buyers view the full area around the property where they are thinking of residing. It could help them know the location of the place and examine the whole area of the property. They could see the distance and the roads to take for visiting all the places like schools, restaurants, and hospitals around the property.
Real estate agents have seen the entrance of new technology viz., virtual and augmented reality (VR/AR) solutions into the real estate industry. These technologies enable real estate agents to display homes in a realistic form to home buyers on their real estate websites.
During the covid-19 pandemic, VR/AR has made touring houses for home buyers easy in the comfort of their homes without even traveling. This technology gives full freedom and flexibility to the buyers for taking home tours without hassle. So, let’s learn what virtual reality and augmented reality technologies are.
The virtual reality feature is the solution to the time taking process of visiting every home. The real estate agents work things out with the home buyers by planning a particular date and time for visiting the property physically. Here comes the virtual reality home touring done by some engineers to resolve this problem.
The VR real estate tours are capable of giving you the feel of the 3D world like you are exploring it as a real world. Virtual reality is like you feel it’s real life where you are already inside that home when it has not even been built yet. The VR headset can save you from the hard work to drive to the house or property physically.
The VR headset industry is expected to grow even more in the coming years. The virtual reality headset has two lenses to display the details in front of a screen. According to Learn with Impressit, around 5.5 million VR headsets were shipped and are expected to increase to 43.5 million in 2025.
Augmented reality differs from virtual reality in terms of the approach, although the concepts remain the same. It is similar to virtual reality when used in the real estate industry.
Unlike virtual reality, augmented reality puts the 3D buildings in the background of the real world. For instance, you could see that some real estate websites provide a view of the property on how it would look like in the empty space that has not yet begun to construct.
Augmented reality has two advantages over virtual reality when used in the real estate industry. The first one is that you can view augmented reality home tours on any device and don’t require any headsets like in virtual reality. You can even load the 3D model and view it on your phone in any real-world background.
The second one is that augmented reality looks more realistic as compared to virtual reality. AR is just putting 3D objects in a real-world background and is helpful in visualizing the things that the home buyers want to place. For instance, the home buyer wants to see how their furniture will fit into the house. This can be done by putting virtual objects inside the 3D rooms without being worried about the dimensions of the objects.
In recent times, home buyers are not satisfied with just the static images of the property. According to Matterport, around 80 percent of the home buyers move to the real estate agents who are providing 3D home tours of their listed properties. The 3D home tour is the modern way of online real estate marketing nowadays.
The 3D home tours can be provided by many software providers with all the solutions that can be done by yourself. These 3D home tour tools are capable of supporting real estate agents to provide different adaptations to the listings.
Also, there are many real estate brands that allow to capture listings footage of the property and add them to the real estate website. A few of the 3D home tour options are also available on the mobile phone and home buyers can watch them from anywhere.
These 3D home tours can be added to the homepage, in a blog post, or even on a separate page especially for viewing the property. This will differentiate you from other real estate agents and make your online presence strong in the real estate industry.
You could show off the spots around the property that are in high demand and attractive to the home buyers such as famous theatres, nearby parks, food stores, and many others. The 3D technology helps to represent the images and videos as well in such a way that they look realistic too.
Normally, the area pages are focused on particular areas and neighborhood places within the same city, county, or region. These places are usually the main attractions of those areas. If you choose to work in only one area of your town that has very good housing developments, you can create pages for these housing tracts. These separate area pages can be created to display their unique traits to the potential home buyers who are searching in your market area.
The area page can be made in such a way that you can display the whole market and this page can act as the main page of your real estate website. You can then divide this page into more detailed pages that display all the famous streets and neighborhoods in that market. This means that there will be a minimum of 3 to 4 pages going deeper into the explanation of the area on your site.
When you are looking for purchasing a house for your family, the main thing that comes is the cost. Purchasing a house is a big deal and requires huge payments that are way beyond the earnings or sayings. Therefore, it is necessary for real estate agents to facilitate home loan service that is suitable for the home buyer.
The real estate website should showcase the project’s price with the amount that will be provided in the loan, plus the rate of interest and tenure. You could also list down the various banks with their interest rates for the home loan. This way, the home buyers could compare the rates and choose what they find suitable and under their budget. Moreover, you could display the latest price trends as well for different types of projects.
Besides this, the procedure of applying for a home loan should be simplified and displayed on the real estate website. You could use infographics for depicting the difference between the principal amount and the total interest amount. Home buyers are always looking for affordable EMI options that make them sign the final deal.
The community pages follow completely other rules. These pages don’t showcase the physical areas of the property which are famous for housing, but instead the information about what is happening in the area. This information includes the different festivals and the community get-together that happens every year, the condition of the local jobs in that area, the total number of amazing ice cream or food shops and record stores in that town, and other special features of that area. Your real estate website will showcase every detail of the market area through community pages.
You can display all the positive things that you will experience when you start living in that area. The details will be for everyone including the kids, the millennials, baby boomers, and elders displayed on the community pages. But you should be clear on what category your buyers belong from, for instance, your first-time buyers are a family and looking for a household. For this, you can create community pages that are based on families and include elements that are related to that market like local schools, clinics, and others.
All of these pages do have some common links even with the differences, that is they require search engine optimization (SEO). You could include the commonly used keywords in your content when selecting topics to write about the main elements of the market. For example, your town might have special places to visit like famous museums, you could showcase the uniqueness of your area. When people search online, they could use your website to form a whole community where everyone could enjoy learning about these places.
The first step for creating all the pages is keyword research so that their content can rank on Google. For this, you can explore Google’s Keyword Planner before thinking about the ideas for topics of your content. Alternatively, you can use any other keyword tool for checking whether your page’s subject is searched by your target audience for lead generation. You could also take help from a professional digital marketing company, Rakingeek which provides great SEO services. The goal is that your real estate website can be successfully found by users who are looking for similar housing like yours.
Besides creating all of these pages, another necessary thing is to know what elements should be added for enhancing these pages’ performance. This is applicable for both on-page SEO and off-page SEO techniques.
For the first step, you can optimize the pages with the current content. For instance, you could add a newsletter sign-up option for the users, this way they could get the contacts of your visitors that could turn into your customers in coming times. Similarly, you could also provide free e-book downloads, a free consultation, or add interlinks to your blog posts within a page with a similar topic. For content writing services, you can work with Rankingeek, an amazing digital marketing agency.
The second step is to outspread the word about your real estate website pages online. This can be done via media like emails and social media platforms for marketing your real estate business. You can schedule posts on social media every time you post something on your website and add links. Also, email promotions can be done while adding links to your website pages or blog posts within them.
The real estate website design should include all the detailed information about the project. Home buyers always go to those websites which are highly innovative and grab their attention. The real estate agents should incorporate all the various elements on their website that we shared in this article with you. It will not only provide a strong online presence for your business but also build your reputation as well.
The prospects are looking for something reliable that doesn’t need hard work and also gives them all possible options in one spot. They should feel content with their learnings and the important factor is the availability of financing the home loans. For integrating these many features into your real estate website, you will require a professional digital marketing company. You can contact Rankingeek here to enquire more about their services.
Written by: Kush Dagar
August 19, 2022