Brief background on Voice Search and SEO
Maybe it seems like voice search is just started but it was invented and originated over 70 years ago by Audrey and the first voice recognition device was created in 1952. Voice search eliminates a layer of effort, enabling consumers to leverage technology to answer a question or simply to find out more information about a topic.
Search Engine Optimization is the art and science of getting a website or web page ranking higher on any search engine like Google or Firefox etc. But this would happen without paying any Ad space for coming on top of the search. This is the only way to increase traffic to a website without adding money.
Importance and Evolution of Voice Search
Voice search is one of the fastest-growing trends in current times. With the advent of digital voice assistants, a new era of voice technology has evolved. What seemed to be a sci-fi movie fantasy has transfigured into a reality, making our daily tasks easier. Imagine while driving a car and you want to search for a location. How difficult it would be to open your phone, type in the location and perform the search! Contrastingly, how easy is it to open the voice search, say it aloud whatever you wish to search and get the results?
At least 20% of searches on Google are voice-oriented, and that shows how lucrative it could be if you’re able to rank your content on voice search.
Interestingly, the first speech machine was actually invented in 1774 by Wolfgang Von Kempelen, indicating that the idea of speech machinery has been developing for over 230 years! However, true voice recognition technology didn’t really begin until the 1950s…And in 1952 first voice recognition machine was made by Bell Laboratories.
Voice assistants come in various forms. While some are installed in vehicles or household appliances, most come as smart speakers or a part of modern-day smartphones. Naturally, that means that the biggest voice market share is reserved for brands that develop voice assistants for such devices.With that said, the following statistics will tell you more about those brands and their market share. Furthermore, you will find out what the size of the global voice market is and more.
Top Voice Search Statistics according to google
The latest data shows there are 4.2 billion digital voice assistants worldwide.
Siri and Google Assistant are the most popular digital assistants, with 36% of users each.The entire voice recognition market was valued at $10.7 billion in 2020.
Amazon Alexa was the top-rated voice platform in 2020 with 110.2 points.
68% of voice assistants users agree personal assistants make their lives easier.
An average voice search result is just 29 words long. Around 46% of voice search users search for local businesses each day. Voice assistant users conduct 3.1 billion voice searches each month.24% of Americans aged 18–29 own a smart speaker.
Evolution and Current State of Voice Search
Taking a step back, let’s define voice search. Voice search is a form of mobile searching. It’s speech recognition technology that lets users say terms out loud, rather than type them into search fields.
Just a few years ago, voice search was a new phenomenon. Siri wasn’t a practical function on your iPhone but rather a silly and fun feature, not to be taken seriously. That’s because the technology wasn’t quite there yet and people didn’t see the need for a hands-free search option. AI couldn’t pick up on the language very well. But over time, the use of mobile searches has increased and the desire for consumer convenience has risen. So the tech got better.
In 2008, the Google Voice Search app for iPhone was launched. Thanks to breakthroughs in machine learning, Google was able to combine the latest tech with cloud-based computing to improve accuracy. With the huge amounts of training data now available to them, Google could build on the Voice Search app and introduce personalization elements and develop the Hummingbird algorithm. All this combined to form the Google Assistant which is now in over 50% of all smartphones.
Then came Siri, Apple’s contribution to the market. Then Microsoft launched Cortana, Amazon gave us Alexa and all the tech giants were in the game. Clearly, this isn’t a detailed history of voice recognition technology but you see how quickly things have grown.
Personal digital assistants have become increasingly popular and voice assistance is clearly shaping consumer behaviour. People are fascinated with machines and communicating with technology via voice has become natural. And, it’s moved beyond just smartphones, obviously. People are keeping speakers like Amazon Echo Dots and Google Home Minis in rooms throughout their homes.
Earlier this year, Google reported that 72% of people who own a voice-activated speaker use it as part of their daily routine; 62% of those voice-activated speaker owners said they were likely to buy something through the speaker.
Advancements in Voice Search Technology
Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword queries on any information on the Internet, for example in Google Voice Search, Cortana, Siri, and Amazon Echo. Voice search is often interactive, involving several rounds of interaction that allow a system to ask for clarification. Voice search is a type of dialogue system.
Voice Cloning
Machine learning tech and GPU power development commoditize custom voice creation and make the speech more emotional, which makes this computer-generated voice indistinguishable from the real one.
Voice assistants in smart TVs
Smart TV is an obvious placement for a voice assistant — you don’t really want to look for that clicker and spend some more time clicking when you can use your voice to navigate. All you need to do is press and hold the microphone button and speak normally — there’s no active listening, and no need to shout your commands from across the room.
Voice for business
In 2021 we will definitely see more solutions to improve business processes — voice in meetings and voice for business intelligence. Voice assistants will be highly customized to business challenges, and integrated with internal systems like CRM, ERP, and business processes.
Multimodal approach
More and more developers come to the conclusion that a device ecosystem and multimodal approach are much needed. A voice assistant may simultaneously live on your mobile phone, smartwatches, smart home, and smart TV.
Games and content
More games, learning, and entertaining content are expected since tech companies like Amazon, Google, and other voice-first tools’ developers push their builders to the market. Advertising via smart speakers and displays is a great chance to promote a product.
Current Usage and Market Analysis of Voice Search
The Voice Recognition Market size is expected to grow from USD 12.16 billion in 2023 to USD 34.22 billion by 2028, at a CAGR of 22.98% during the forecast period (2023-2028). Most of us use voice assistants for simple tasks like:
playing music, creating shopping lists, turning on and off various intelligent devices in our homes, learning about weather and traffic news, and ordering food.
The way we type queries into Google is quite different from the way we talk to our voice assistants. For example, if you’re looking for a local restaurant to dine in, your searches might look a little like this: typed: “Restaurants near me” voice: “What are some good restaurants in my local area?”
Increasing demand for voice-activated systems, voice-enabled virtual assistant systems, and voice-enabled devices, owing to the rising applications in retail, banking, connected devices, smart homes, healthcare, and automobile sectors, is driving the market growth.
- Adopting speech recognition software in cell phones allows doctors and therapists to convert their speech into a rich, thorough clinical statement stored in the Electronic Health Record (EHR) platform. Over the forecast period, the industry is likely to be driven by the rising adoption of voice-enabled connected systems in smart home automation. IoT gadgets enhance a variety of typically offline equipment by providing creative user interfaces and standard methods, including touch displays and buttons.
- Increasing adoption of AI and voice assistance technologies across end-user verticals, including healthcare institutions, are expected to propel the market during the forecast period. For instance, Amazon recently introduced a novel solution for hospitals that integrates speech intelligence into healthcare environments at a larger scale. The service, composed of Alexa Smart Facilities, will make it easier for hospitals and senior care institutions to install and operate Alexa-enabled equipment throughout their properties to improve healthcare services.
- The COVID-19 pandemic positively impacted the industry. With the majority of people working from home, the need for intelligent equipment and gadgets skyrocketed. This generated a potential for suppliers of audio and voice commands. Furthermore, as a method of contactless human engagement, most people embraced speech technology for finding and aiding in the entertainment, communication, and medical fields.
Overview of major players (Google, Amazon, Apple, etc.)
Virtual assistants translate a user’s voice commands or questions and transform them into answers or output results either visually or through audio. While the list of devices that can support voice input grows, the list of virtual assistants comes from a finite set of platforms.
To help differentiate their platforms, most of the companies that have created them, have given them unique names. For example, Amazon created Alexa, Apple created Siri, Microsoft created Cortana and Google made the least creatively named, Google Assistant. They typically use these names as awake or alert commands to help each platform recognize when they should respond to the user.
As technology continues to grow, virtual assistants are making their way into more and more devices beyond the standard computer, laptop, or mobile device. One of the fastest-growing areas is in stand-alone virtual assistant devices, better known as smart speakers.
All virtual assistants have some sort of search “backbone.” Despite the ever-expanding list of devices, the search engines that power the results behind the scenes, remain a shortlist of MVPs in the industry.
In summary, there’s Google, and then there’s Bing.
You might be surprised to find that Bing is the search engine behind the largest number of voice assistants.
Here are our results!
- Accuracy: 1. Google 2. Alexa 3. Siri
- Most Detailed Answers (when correct): 1. Siri 2. Alexa 3. Google
- Best with Directions: 1. Google 2. Siri 3. Alexa
- Best Sound: 1. Apple 2. Alexa 3. Google
- Most Functions (skills/actions): 1. Alexa 2. Google
And the overall winner? Google Assistant!
Integration of Voice Search in Different Industries
Voice search technology is changing the way consumers and businesses interact with products and services. Some of the key industries which will experience a major impact due to voice search technology include automobiles, wearable devices, customer service, language translation, real-time interpretation, and devices for the visually impaired.
Voice search in e-commerce
Voice search is already becoming an essential part of e-commerce. Online shoppers are now using voice search technology to look for products as opposed to typed queries. E-commerce sites, therefore, have to optimize their sites to answer user queries adequately. It is estimated that voice search use for e-commerce will grow by 1900% by 2022!
Voice search and driverless cars
Driverless cars are another technological invention that will take the world by storm. Driverless cars feature software-driven cars – a shift from the current models where every car requires a driver. Incorporating voice search in driverless cars will go a long way in making driving a completely new experience where drivers can now engage in other tasks. All one will be required to do is give voice instructions to the car. For instance, “take a left turn”.
Voice search and smart homes
Smart homes are a growing sensation worldwide with people increasingly digitizing their homes. Some of the areas in smart homes that voice search will influence include lock systems, window management, monitoring security systems and temperature management. Homeowners will only be required to issue a voice command and the software in their homes will respond as appropriate.
Translation and real-time interpretation
When using voice search software, users are more likely to use their natural language as opposed to structured keywords that they would type into a search engine. Users may also want to use their native language or have an accent when speaking a foreign language. Voice search technologies consider these factors and provide voice recognition services for the interpretation of voice input into text commands. The text commands are then matched with the available data and the most relevant results are produced in the form of speech output. Real-time translation and interpretation mean that users can get information quickly.
To provide translation and real-time interpretation, search engines such as Google are investing in creating software that is capable of listening and processing speech input to provide the most accurate results.
To sum it up, the incorporation of voice recognition technology will redefine the direction of technological devices, businesses, and personal life management apps (such as personal digital assistants).
Evolution and Current State of SEO
Brief History of SEO
In 1997, the Webstep Marketing Agency was the first group to use the phrase “search engine optimization” in their marketing materials. And around 1998, Danny Sullivan, founder of Search Engine Watch, started popularizing the term and helping clients optimize their content to rank well in search engine results.
How SEO has adapted to the rise of Voice Search
Keywords have long remained a crucial element of SEO. While they still have their place, voice search is ushering in the importance of entire key phrases. This is similarly true with AI, as its users aren’t just asking a word or two.
With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage.
Current SEO strategies and techniques for written content
- Write for your audience first.
- Keep it all under the same roof.
- Make headlines that pack a punch.
- Use keyword-rich phrases.
- Structure your posts.
- Incorporate imagery.
- Propel content with social media.
- Implement Google Authorship.
The role of AI in shaping SEO
AI-powered SEO uses AI tools to analyze keywords and your site performance to determine which steps can help you rank higher in search results. AI can analyze data, see which pages rank above yours, and tell you how to raise your brand’s profile. Google’s BERT and Rankbrain algorithms, for example, are powered by AI.
Convergence of Voice Search and SEO
Understanding the Relationship between Voice Search and SEO
Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants. According to some SEO experts, voice SEO is required for websites to effectively show up in results for searches conducted through voice assistants.
Here’s how voice search works:
- Users summon the voice search device using the key phrase (“Ok Google,” “Alexa,”)
- Users ask a question
- The voice search device reads the answer
When any user wants to use voice search then first he/she switches on the device and then connects it with their phone/laptop
After that, the user asks about any query/song/direction etc. Once the device receives the query it reads it and searches it online and gives feedback to the user/plays that song/gives map to that direction. So in this way, voice search works.
How Voice Search Has Transformed SEO Strategies
With voice search, users are more likely to use natural language queries, as opposed to short, concise keywords. This means that businesses will need to adjust their keyword strategy to account for longer, more conversational queries.
With voice search, users are often looking for quick answers to their questions. This means that businesses will need to adjust their content strategy to provide more concise, to-the-point answers to common questions. Businesses may also need to consider creating content specifically for voice searches, such as short audio clips or summaries of frequently asked questions.
Case Studies showcasing the effectiveness of integrating Voice Search into SEO strategies
Just like traditional SEO, you’ll want to rank for long-tail keywords in voice search SEO. These keywords contain three or more words. When users conduct searches on voice search devices, they’re going to conduct specific queries.
These users want to find products, services, or information that fits their needs best. For example, let’s say someone searches for a women’s blue raincoat. When the person searches by voice, they will ask “Where can I buy a women’s blue raincoat?” If you sell women’s raincoats, you want your products featured in the voice search results.
So, you’ll need to create content that targets the long-tail keywords and phrases people search to find your offerings.
Opportunities and Challenges of Voice Search for SEO
Opportunities
Buying things with just your voice is an entirely new way to shop, and it’s rapidly growing in popularity. Shopping is the third most popular use of smart speakers (after playing music and gathering information). Almost a quarter of voice assistant users say they’ve made a purchase using the gadget and Amazon reports that Alexa use for shopping tripled during the 2018 Christmas period in comparison to 2017.
Increased Mobile Searches
Day by day use of mobile searches increases hence there will be a large area of growth for voice search also. People are using mobile more rather than a laptop or tablets.
Contextual and Personalized Advertising
To see advertisements regarding various brands can also help in voice search increasing.
Greater Accessibility
As we see technology and smartphones are everyone’s need and so it reaches every man/woman or even child so accessibility is a far more vast area than we ever thought.
Challenges
There are many challenges that come along the way when it is to any new technology. As users/market uses that technology its pros and cons will come and companies and users upgrade these challenges and make them better day by day. Voice search also faces some challenges they are:
- Privacy concerns
- Voice is still finding its feet on desktop
- Language support and regional accents
- Misunderstandings
Voice recognition software has come a long way, with Google claiming to have achieved 95% word accuracy and reduced errors in speech recognition by 29%. But, overall, it’s still far from being perfect.
Voice recognition needs to be 99% reliable if it’s ever going to overtake screen-based search.
Future Trends of Voice Search and SEO
Predicted Advancements in Voice Search Technology
Mobile App Integration: For the last 10 years mobile phone is on a hike and users are increasing day by day. So for voice search mobile users play a very important and top-priority role.
Voice-Tech In Healthcare: In the health industry it is also booming. Every person needs a Google doctor with one physical. on a scale of 10, every 6-7 users ask Google about health issues and remedies, so in the health industry it’s important.
Search Behaviors Will Change: When a point comes on any user, the behaviour of the user/voice search is changed every time and it depends on the moos also.
Individualized Experiences: We see ads on our mobile according to our interest, how it will be possible because our smartphone listens to us smartly and give us accordingly all things on our phone based on past and present experience?
Voice Cloning: Now a technology knows one’s voice sp voice cloning is one of the main points in our voice search.
Smart Displays: Voice search gives us smart results and displays every time when we search and 100% accurate results.
Voice In The Gaming Industry: The gaming industry has a large market and contributes very huge share of the internet world. Here also the voice playing an important role. In searches, in playing, in overcoming the solutions etc.
How these Advancements could Impact SEO strategies
So in a certain way above advancements impact SEO strategies that w will see in brief, not in detail. Its as follows:
Core Web Vitals: Monitor websites and web applications in real-time from around the world and receive instant alerts about any performance issues. With root cause analysis and comprehensive performance reports, fix issues fast and ensure excellent user experience.
Keyword clustering: Keyword clusters are groups of keywords that represent searchers with similar purchase intent. For example, “linen curtains,” “linen window curtains,” and, “white curtains linen,” are different keyword phrases, but they all represent searchers who want to buy linen curtains. Let’s say your brand sells linen curtains
AI-generated content: AI-generated content forms a very hotch-potch situation in any SEO strategy so try to avoid that.
Content optimization software: When we create content than it must be sure that it will reach as large number of audience as searches/possible. This content should be easy to read and well researched. and keywords are put in a way that they can be searched easily on search engines and revert traffic to a website.
Rich snippets: Let’s discuss why you should have them. Rich results or snippets stand out from the other snippets in the search results. They look much nicer and users will instantly get more information, just by looking at them. This is great for the visibility of your site, but it can also increase your click-through rate.
Long-form content: If your content is long format then the search engine has many keywords/resuts that are favourable to the website.
The democratization of search: Search is the touchstone of the Internet; without search the Internet wouldn’t be all that useful. Google’s meteoric rise and its resultant eponymous name for search is clear evidence as to the importance of search. Search, however, hasn’t always been that easy or affordable to implement.
Another search engine: Content if searched on many search engines will be a valuable thing for coming up on the top of results. But this time Google is on the top search engine than others.
Experts’ Predictions and Opinions on the Future of Voice Search and SEO
To optimize for voice search, it’s important to focus on natural language and long-tail keywords. Use conversational language in your content and focus on answering specific questions that users might ask. It’s also important to ensure that your website is mobile-friendly and that it loads quickly.
Using structured data markup can also help improve your website’s visibility in voice search results. Structured data provides additional context to search engines, helping them understand the content of your website and improve its relevance for specific queries.
Voice search is rapidly becoming a mainstream technology, and it’s important for businesses to optimize their content for this new way of searching. By focusing on natural language and long-tail keywords, optimizing for mobile, and using structured data markup, businesses can improve their visibility in voice search results and stay ahead of the competition.
Voice Search SEO Strategy: A step-by-step guide
Understanding Voice Search Algorithms: Traditional ASR algorithms
Hidden Markov models (HMM) and dynamic time warping (DTW) are two such examples of traditional statistical techniques for performing speech recognition.
Filtering the sounds (separating the voice query from the flow of other sounds)
Digitizing (turning sound waves into digital data)
Voice analysis (processing the data)
Pattern recognition (comparing the query to the samples in the database).
SEO strategy is the process of ranking your website to appear on the top of search results. It is the process to follow to gain organic traffic for your website. SEO strategies are very important when you create content for your website. Instead of just writing/creating what you thinking you have to create what people are searching for. An SEO strategy for content marketing is a piece of the puzzle because it is how your content is seen in the first place on your website. If your content is scattered and unorganized then search engines have a harder/long time to index it and it effect the ranking of your website.
“First we have to make a list of topics then make a list of long-tail keywords based on these topics. Now build pages for each topic and set up a blog. Create a consistent blogging schedule. Create a link-building plan. Compress media files before uploading them to your site. Stay up-to-date on SEO news and best practices. Measure and track your content’s success.’’
Effective Keyword Research for Voice Search SEO
When people conduct voice searches, they don’t use the kind of language that they type in a search bar. The format for voice searches is more like how people speak, with 65% of all voice search queries being conversational.
For example, in a voice search, instead of saying “waffle recipe,” people are more likely to ask, “How do you make waffles?”
So what does optimizing for voice search SEO in 2023 mean for keyword research: Target question-based, long-tail keywords. These include queries starting with:
- Who, what, when, where, why, and how
- Can, could, should, and would
- Which
- Is, are, was, and will
- Do, does, and have
Creating Content for Voice Search SEO
First one has to target question keywords and other long-tail keywords that can be searched. one must use conversational language in your content to prioritize local SEO for this point you see below section of local SEO.Try to capture Google-featured snippets. Use schema markup. Optimize for mobile. Keep your site fast.
- Local SEO and Voice Search
- When you optimize your website for local SEO, your website will be more likely to show up for location-based searches, (whether or not the searcher actually types in their location).
- When you optimize your website for voice search, you help your business “show up” when your offerings are most likely to be immediately relevant to the searcher.
- When you optimize your Google Business Profile listing, you help boost both your local and voice SEO efforts and have a direct channel to get timely information in front of your audience.
Mobile Optimization for Voice Search SEO
According to Gartner, 32% of consumers are interested in hands-free technology that would limit touching or contamination.
Voice search is one of the fastest-growing types of search.
- 55% of users do voice searches to ask questions on a smartphone, according to Perficient.
- 39.4% of U.S. internet users operate a voice assistant at least once a month, according to eMarketer.
Voice chat is also becoming increasingly reliable as technology improves. A voice search optimization strategy is critical for your business.
With more people using search devices, you must invest in this strategy to reach those people, especially if you operate locally since more than 55% of people use voice search to find nearby businesses. Here are just a few stats that show the importance of optimizing your site for voice search SEO.
Measuring Success in Voice Search SEO
While there are a few different ways to measure the success of voice search optimization efforts with some degree of accuracy, perhaps the most straightforward and intuitive approach would be to “reverse-engineer” Google search queries and/or PPC queries. Within the dataset that encompasses your targeted topic, there is inevitably a subset of queries that are question-based. Logically, a large proportion of these question-based queries would be sourced from voice search technology.
For instance, shorter keyword phrases like “pizza restaurant,” “pizzeria,” or “pizza near me” are often indicators of a typed search query. In contrast, long-tail phrases in question form, such as “Where is pizza close to me?” or “What is the nearest pizza restaurant in my area?” typically indicate spoken search commands.
Content strategy: Content that is optimized to be voice search responsive can help you to establish a strong presence around a specific set of search terms. If these search terms are associated with a relatively small niche in the marketplace, then you may even win a coveted “featured snippet” from Google sooner rather than later.
Title Tags: Voice search-optimized title tags will help Google crawlers to identify your pages as top results for specific queries.
Google My Business content: A significant proportion of voice-based queries (approximately 22%, according to some research) involve geographic proximity. Incorporating location-specific terminology into your website’s Google My Business listing can help drive a higher percentage of local traffic to your company. Even a simple phrase like “marketing agency near me” can have a substantial effect on your site’s performance.
Practical Applications and Case Studies
Industries Benefiting from Voice Search SEO
Today’s healthcare consumers want instant action and instant answers. The latest Google research suggests that voice queries are 40 times more action-oriented than regular search queries. In healthcare, “action” often translates into finding the nearest medical specialist, hospital, urgent care centre, or pharmacy where one can fill a prescription. The main difference between typical search queries and voice queries is that voice queries are more conversational.
There are several different factors that have combined to make voice search one of the most important hospitality trends to be aware of. The first of these is the amount of investment that has been put into the technology, with companies like Google, Apple, Amazon, and Microsoft all developing their own voice-controlled virtual assistants.
However, beyond this, voice search is in keeping with other customer trends, largely intended to remove friction and speed up processes. For the average person, asking a question via voice command will be quicker and easier than launching a web browser, going to Google or Bing, and entering their search query. Voice searches can also be carried out even if the user is busy doing other things.
Similarly, internet surfing is going through voice search, to choose restaurants, to listen to news and media there are also voice commands will be given and very fastly used.
Success Stories of Brands effectively using Voice Search SEO
Starbucks has an app that lets people order and pay in advance. It expanded it so people can get drinks with voice cues while using Amazon Alexa or, more recently, Samsung Bixby in the South Korean market.
This marketing strategy works well because it simplifies the process of buying drinks. People can order and pay for them while in their cars, thereby reducing the need to wait in line and ensuring the baristas understand their orders.
Marketers thinking of adopting a similar strategy should ensure there is a need in the market first. Starbucks introduced app-based ordering first. Then, once that option resonated with the target audience, the brand decided to move into voice ordering. It’s also necessary to determine if a potential product is one people usually associate with their cars.
It’s common for coffee lovers to enjoy the beverage while they drive, so Starbucks’ marketing method made sense.
Lessons Learned from These Case Studies
We learned that with the latest technology adaptation, the desire to do the updation in our business and being ready to take risks at a point will always help and grow the business much faster and in a very constant way.
Preparing for the Future: Voice Search and SEO
Schema Markup
Search engines scour your site’s metadata in an attempt to rank it accurately. The tags used in a site’s metadata are known as schema markup and can help improve its search engine standing. Consider the terms an individual may use when searching for your site and add relevant tags to your schema markup. It’s important to consider the subtle differences between phrases commonly used in voice searches and the ones in more traditional text-based ones.
If you can identify the terms most frequently used in voice searches, adding them to your schema markup will boost your website’s optimization. Metadata centred specifically around voice searches is a crucial and often-overlooked aspect of web development, but it can have a dramatic impact on the discoverability of your site.
Mobile Use
Mobile and voice optimization are two sides of the same coin. Neither can be considered complete without attention and time being dedicated to the other, as most voice searches are made using mobile devices. Therefore, optimizing your site for use on a mobile device will also help to improve its optimization for voice searches.
The quality of your mobile site has a major influence on its search engine optimization. The site needs to work seamlessly on mobile. It should load quickly, the content should be instantly accessible, and the layout should be formatted efficiently for mobile devices. If your mobile site is poorly designed, your voice search optimization will suffer.
Queries
The types of searches made via voice functions differ subtly yet significantly from other searches. People using voice search are mostly asking simple questions that require brief and objective answers. Tailor your content to this style of voice-specific query to improve your VSO. Consider the subject matter of your site, and the intention of your average user, to determine what sort of questions may be asked.
Compile a list of likely questions and endeavour to provide easily digestible answers throughout your site. FAQ pages and educational blog posts are especially well suited for voice search optimization as they provide answers to common questions in neatly organized snippets.
Text
Aside from the search engine-friendly FAQs, the rest of your site’s copy can further improve your VSO. The text on every page should be created to appeal to voice searches. Using more casual language is one way of doing this as it complements the vernacular most frequently used in voice searches. Review the most common searches made in your industry and analyze the language used. Once you know how your user base frames their queries, you can adapt the text of your website appropriately.
Copy that is at odds with how the user base actually talks will be ranked less highly than one that matches your visitors’ most commonly-used vocabulary. For instance, if most searches contain a lot of specific technical terms, it would be most appropriate to take a more academic tone in your copy. However, if most voice searches are more casual and flippant in nature, it should be reflected in your website content.
HTTPS
Search engines always prioritize secure websites over others. In fact, there are browsers that penalize insecure sites by warning incoming visitors that the site they are trying to navigate to is not secure. It doesn’t matter how the user searches for your content if you don’t have a firm grip on your site’s security. The simplest way to improve security is to switch from HTTP to HTTPS so that all information passing through the site is encrypted. HTTPS sites displayed by these browsers have a green padlock by the URL that instantly informs your visitors of the additional recommended security layer.
Voice search is a rapidly growing method of finding content. Not paying attention to VSO is no longer an option – if you neglect voice search optimization, you will be quickly surpassed by your more savvy competitors. The tactics used to improve voice search optimization are easy to apply to any site and will have a dramatic effect.
Innovations on the Horizon for Voice Search SEO
Search Engine Optimization (SEO) has always been key in enabling brands to retain their digital presence. Creating competitive SEO strategies in a bid to rank higher allows firms to stay ahead of the latest optimization trends and stay relevant in their respective industries. But, with a growing dependence on smartphones and other mobile devices, the use of voice search has had an immense impact on digital marketing, especially SEO.
Digital marketers need to understand the search intent of potential customers and optimize content for conversational keywords. Those doing voice searches don’t use short phrases to conduct fast searches as they can now interact with search engines without looking at screens or typing. That’s exactly why digital marketers need to change the way they target and optimize for keywords.
Since the majority of voice searches include phrases like “near me” or “open now”, there is also a greater need to incorporate local content and optimize it for local keywords. Also, by providing valuable tips, using relevant questions, making informative lists and including stats, brands have a better chance of getting featured in the answer boxes displayed by search engines to a specific query.
Final Thoughts on the Intersection of AI, Voice Search, and SEO
Voice search and AI both extend to search engines and shopping apps and can bring people the best results for their shopping experience. By optimizing both for your platform, you can make it easier for customers to purchase your products and ideally see increases in your profit margins.
People often use voice search or AI when they’re shopping on impulse or are able to quickly make a purchase and want to find the best result. Since this is the way that people prefer to shop, you’ll need to make sure your products and all the information about them are easy for people to find.
A thorough SEO strategy can increase your conversions and help you set and hit sales goals. As we move more and more into the digital age, it is imperative that your strategies update with the times. Remaining competitive online requires a long-term, holistic approach that involves continuous effort and adaptation. I recommend staying up to date with the latest SEO trends and updates by following reliable sources, such as Google Webmasters Blog, Moz and Search Engine Journal.
Conclusion
We saw the journey of voice search as history its innovation in new fields, evolution and uses and many other competitors and the coming tech days of it when voice search and SEO will be the best tool to use for any person.
Practical cases we have seen in which it offers a brand and to a customer a very efficient way to use technology and it saves our time also of typing the things on the keypad. People use it very often this feature for their favourite song or a path search or a restaurant etc.
It seems that whether SEO makes your journalistic life miserable depends on how smart your news organization is about using SEO — and how your news organization does in making you feel invested in the process of combining SEO with quality content production.
Organizations that understand the power of SEO and social news to drive traffic — rather than chase traffic — will keep their reporters in the loop and make them happy. Even if an organization has a good SEO strategy, it still needs to be communicated effectively to the newsroom, so journalists don’t feel like they’ve been turned from trained professionals into slaves to Google Trends.
Small businesses everywhere are starting to add voice search for local SEO to prepare themselves for the near future where 50 percent of all searches on Google will be voice and image searches by 2020, according to ComScore.
People are using voice more every year as leading mobile devices increasingly develop proprietary voice assistants like Apple’s Siri and Google Assistant on Androids. The opportunity voice search SEO optimization provides is incredible for driving traffic to brick-and-mortar stores. Now you know why Amazon is opening physical stores.
Voice search for local SEO is your best bet to take on Amazon and the big box stores by leveraging mobile voice search to create the most convenient and intuitive user experience that drives foot traffic to your store
