Around 85.4% of Australians have been using the internet through their mobile phones to this date. This data indicates the importance and craze of digital media in this generation as well as the past ones.
Having this amount of people surfing the internet is a good sign of having thousands of potential customers for your business. Since its introduction, social media has been an integral part of our social routines. From posting our daily meals to sharing our career success. Everyone is talking about everything on the web.
The primary reason for surfing the internet is to find information. Around 62.2% of Australians are spending their time looking for things. When you spend hours scrolling the net, you are bound to stumble on leading business organizations. Whether it happens in the form of YouTube Shorts or in the form of Twitter carousels. If you want your business to be noticed, the internet is your best choice.
Studies have shown that there are around 5.6 billion Google searches that happen every day. This means that if your business is on top, you have the best possible chance of being a well-known local as well as an international brand. The trick is using the best possible practices and leaving a remarkable park on your audience.
In earlier times, the only way to advertise your product was through spending hours of your time on tedious methods. For instance, spending money on pamphlets was not only tiresome but also not eco-friendly. This time, the only thing you have to do is post an attractive and well-informed post. Having your ad campaign online is a one-time deal. If it’s informative and engaging as per your audience’s taste, it will be recommended again and again.
As we all know that in today’s digital world, every brand wishes to have a strong online presence. And to reach the top level, businesses are spending tons of money on digital marketing. Let’s understand the importance and role of social media services if you have your business or wish to establish your business in Australia. We will talk about the best practices you can apply to make your brand a well-known entity in the market.
As of December 2022, it is found that in our current population of around 8 billion, around 4.62 billion people are active social media users. This not only indicates the popularity of social media platforms but also a vast and diverse customer base. Thanks to social media, your business has a chance to engage with such a vast and diverse environment.
With this many people spending their valuable time looking for things on the internet, you can become the next multinational brand. The only thing you need to do is apply the perfect knowledge and take guidance from the experts. As of today, there are thousands of people engaging in learning about the digital needs of the public. With expert knowledge and your resources, you have a big chance of achieving success.
Being a part of leading social media platforms like Instagram, LinkedIn, Twitter, and Tik Tok is the only way where you can interact with your potential customers. These days, everyone has an opinion, everyone has a choice. It is in your hand to attract the viewers with your creative engaging techniques. If you haven’t taken your business online, you’re missing an entire generation. This generation is all about sharing. The only thing they seek is the right brand and your business can be the center of their attention! The only thing you need to do is, use social media to your advantage.
Being the world’s sixth-largest country, Australia is home to 26,072,600 people. Out of these, only 11% of the population is away from the internet. According to recent updates, an average Australian spends 5 hours and 51 minutes on the internet and over 60% of them are using the internet to find new information.
Keeping these statistics in mind, businesses in Australia are changing their tactics. $11.80 Billion are spent annually on Online Search Ads and $379.4 Million are spent on Online Influencer Activities. If you wish to be seen and recognized, it is high time for you to invest in the best digital marketing agency.
The most famous social media platforms among the Australian public are Facebook with 16 million users, YouTube with 15 million users, Instagram with 9 million users, and then comes WhatsApp, Snapchat, and WordPress. When it comes to advertising your brand, a total understanding of these platforms is a must. You need an adequate social media agency that can help you analyze the situation. We will help you not only understand the previous situation but will also help you in predicting and setting new trends.
Having a team of experts solely dedicated to enhancing your brand image will be beneficial in the long run. In this ever-changing environment, it is important to leave your mark. Leave behind something that can be easily recognized and your brand name will leave an impression. Correct advertising is the key to creating Brand Awareness. We will help you in establishing a positive image for your audience.
After having enough customers to be in the lead, now comes the harder step. Finding a customer who is loyal to both your product and your brand is extremely difficult. If you take a look around you, you are part of a huge homogeneous market. With multiple products available in front of customers, making them stick to yours can only be possible if you’re constantly providing them with something. It can be your festive offers, your occasional discounts, your gift vouchers, or anything that easily attracts new customers. This can be achieved with proper and timely engagement with your customers. We will help you connect with the market through various social media posts and videos.
Putting everything in a nutshell, social media has been an integral part of our lifestyles. Even if you try your hardest, you will not be able to shield yourself from being influenced by brands who are trying their best to be part of your lives. Social Media is home to 4.55 billion active users and as per recent statistics, businesses that engage with their customers online are earning great profits.
For instance, businesses that lost blogs get 55% more web traffic. And through this, 57% of businesses have received positive results and have gained a customer. You cannot hide from social media but you can utilize it for your betterment.
If you do not introduce your brand in the best possible manner, you won’t get a chance to engage with your clients. These days everyone believes in themselves and the only way they will scroll through your webpage is by being influenced by your advertisements. It isn’t hard to believe that 77% of B2B purchasers choose to do their own research before speaking to a salesperson. It is high time for you to get help from those who understand the digital world.
We at Rankingeek will not only provide you with an excellent execution strategy but will also be with you throughout your journey. Social Media has the potential to provide you with a successful business. The only thing you need to do is make the right choice and invest in the best people.
April 1, 2023