How Search Engine Optimisation & Social Media Marketing Work Together

Often, businesses treat these strategies as separate entities, missing out on the collaborative benefits they offer. In this blog post, we dive deep into how both can work together. We’ll uncover how these strategies coexist and enhance each other, paving the way for a loyal community.

How does SEO work with social media?

Social media platforms are now not only a space for social interactions. With nearly 3 million active users, people search for information on them. This shift signals a significant change in how users interact with content online and how businesses need to adapt their strategies. Social media SEO is not just about gaining likes or followers—it’s about creating meaningful connections that can drive actual business results. 

Should you optimise your social media content for SEO?

Social media SEO goes beyond just visibility; it helps build businesses. Attracting more followers is directly related to higher engagement and ultimately creating a more loyal customer base. With the explosion of social media content—for instance, 90 million posts are uploaded on Instagram daily—standing out can be challenging. That’s where social media SEO becomes essential.

Social media SEO involves applying search engine optimisation techniques to enhance the visibility of your social profiles, posts, and content. Nearly 1,50,000 people visit business pages on Instagram every day. A brand’s message can reach a larger audience through search results and recommendations. SEO and social media interplay can significantly improve visibility, engagement, and conversations.

5 Ways to Use Social Media SEO

Social media is a powerful place to improve brand visibility and get organic traffic. As per the studies, Google is no longer the only place to find answers to questions; 50% of youth find them on TikTok, Instagram, and Facebook. Here are the 5 ways to use social media for SEO:

Keyword Optimisation on Social Media Profiles

Treat your social media profile like a mini website; use relevant keywords in profile names, bios and about us to rank higher. With this, people can find your profiles when they search for terms related to your business. Let’s say you own a local bakery called “Sweet Delights”. You may use keywords like bakery, custom cakes, pastries, and wedding cakes in your Facebook/Instagram page’s ‘About’ section. This makes it easier for potential customers searching for these terms to find your page.

Shareable Content Creation

Create blog posts, articles, and other website content that are highly shareable on social media. When people share your content, it increases visibility and leads to more backlinks or traffic generation. For example, let’s say you have a company that sells eco-friendly cleaning products. Writing a blog post on ’10 Surprisingly Simple Ways to Reduce Plastic Waste at Home’ and include stats and infographics. This can make the content shareable if visually appealing images are used, which attracts users.

Active Engagement and Community Building

Don’t just broadcast your content on social media; actively engage with your followers. Respond to comments, answer questions, and participate in relevant conversations. Building a strong community around your brand can increase brand loyalty and encourage more social sharing.  Partner with influencers in your industry to reach a broader audience and build credibility. For instance, clothing brands can engage followers by asking them what they want to see in the next season’s collection; this can keep the engagement on the page.

Consistent Branding Across Platforms

Maintain a consistent brand voice and visual identity across various platforms and websites. By reinforcing the brand identity, it becomes easy for people to recognise and remember your business. For instance, if you own a coffee shop, a consistent colour palette of warm brown and cream can be used across the platforms and websites. The core values can be portrayed in this pre-dominantly. Pay attention to the conversations and trends happening on social media to relate to the audience’s interests. 

Strategic Use of Hashtags

Use relevant hashtags to increase the visibility of your social media posts. Research popular hashtags in your industry and incorporate them into your posts to reach a wider audience. However, avoid overusing hashtags or irrelevant ones, as this can be seen as spammy. For example, a fitness instructor might use hashtags like #fitness, #workout, #healthylifestyle, and #gymmotivation in their Instagram posts to reach people interested in those topics.

Other ways of merging these include running engaging social media contests and giveaways, optimising images and videos for search, and understanding industry trends.

How Does This Collaboration Help Your Business?

The collaboration between search engine optimisation and social media marketing goes beyond mere marketing. 91% of small businesses depend on social media for their customer base. Customers spend 76% more on purchases because they know the brand through social media. This synergy increases brand exposure and builds trust, ultimately driving business conversation. 

Role Of SEO in Social Media

This dual approach maximises your brand’s visibility and ensures potential customers can find you anywhere they’re searching. Brands that actively use social media are 79% more likely to have increased brand visibility. The influx of traffic increases your website’s visibility and improves its SEO ranking, as search engines favour websites with high traffic. Businesses see a 3x increase in website traffic after implementing a well-integrated SEO social media strategy. 

The combination of SEO and social media can significantly improve your conversion rates. By creating valuable content that addresses your target audience’s needs and pain points, you can nurture leads through the sales funnel and guide them toward a purchase. Customers who engage with a brand on social media are 73% more likely to purchase from that brand. 90% of consumers rely on social media to keep up with trends and cultural moments.

Conclusion

Integrating search engine optimisation and social media marketing is necessary to thrive in the digital market. Strategically blending these tools can drive traffic, which can enhance conversion rates. Beginning sooner can yield tangible results and ultimately drive loyal customers. The collaboration of these can unlock growth and success. 

Rankingeek marketing agency provides a cohesive and impactful digital marketing strategy that seamlessly blends SEO and social media. This helps improve social media engagement and grow your business. Let us help you unlock the full potential of your online presence and achieve your business goals.