Key SEO Strategies for Business Growth
The organic search results ranking on the first page of SERP are likely to get 10 times more CTR(Click Through Rates). SEO is not just a marketing tactic. Instead, this is the fundamental pillar for business growth in the digital age. By optimising your online presence, your business can attract targeted traffic and ultimately drive conversions. Key strategies that can transform your business are:
Keyword Research for SEO
It is crucial to find high intent keywords, as 91.24% of keywords have a search volume of less than 10. Only 5% of keywords have more than 5 lakh searches. Few keywords are informative, and others are transactional. Basing your business, identify which keywords are suitable. For example, after listing the products online, a shoe wholesaler can now use keywords like buy running shoes online, matching the user’s search intent.Â
It is also essential to use highly commercial investigative keywords. They can be any words like ‘top rated digital camera’ or ‘best selling books,’ which indicate that users are comparing options and are close to deciding. Various tools like Semrush, Ahrefs, and Google Keyword Planner to get ideas about search volume and competition. SEO and organic traffic increases the business sales by 60%
On-Page Optimisation: Why Does Your Website Need It?
On-page optimisation is all about tuning the website into various elements that improve its search engine ranking. Pages with keywords in their URLs have 55% higher CTR, and Google says that 57% of webpages have meta titles and descriptions that are too long, indicating rewriting. To rank higher, it is essential to consider the 200 factors outlined by Google.Â
It helps provide a seamless and engaging experience for visitors. By prioritising on-page optimisation, website speed, and mobile-friendliness, you can create a user-centric website experience that improves your search engine rankings and drives engagement, conversions, and, ultimately, business growth.
Boost Your Local SEO
Local SEO focuses explicitly on increasing the visibility of businesses with physical locations in local search results. 45% of searches are local, and 25% of local mobile searches lead to a purchase within a day. This is particularly crucial for restaurants, retail stores, service providers (e.g., plumbers, electricians), and other local establishments.
A Google business profile is a free listing on Google that provides potential customers with information about a business, such as its name, address, phone number, hours of operation, and customer reviews. 98% of customers read reviews while shopping online, and 55% of people trust online businesses with reviews.Â
Which Type of Content Naturally Attracts Backlink?
High quality content, page experience, and links are among the top three ranking factors in Google’s search results. High-quality content, whether informative blog posts, compelling case studies, engaging videos, or easily digestible infographics, attracts potential customers and keeps them returning for more. 85% of marketers state that content marketing has increased their sales. Video engagement can also increase by 45%.Â
SEO experts advocate that high quality content is the best strategy for acquiring backlinks. However, 95% of the pages have no backlinks, indicating lower credibility. Backlinks signal to search engines that the website is a credible and authoritative source of information. The top 100 ranking domains have at least one backlink. By optimising webpages, profitable customer action can be driven.Â
Importance of SEO in Business Growth
SEO is an effort to create long term, sustainable growth. The traffic that comes to your website naturally through search engines is free of cost. 75% of people ignore paid ads and focus on organic traffic. Once the website is ranked high for specific keywords, steady traffic can be enjoyed for months or even years.
How Does SEO Affect Business?
The top 100 pages on SERP results receive 50% of traffic from organic sources. The conversion close rate is 45.25% higher than 32.6% of outbound leads, including traditional marketing. SEO is a solid foundation for organic traffic, which can add to the success of any business strategy.
A thoughtful approach can involve using both SEO and paid marketing. SEO drives traffic organically, and paid ads can boost visibility for specific campaigns or keywords where your business is not visible organically. A business can make informed decisions based on its marketing budget and maximise its ROI. Â
ConclusionÂ
How to boost search engine optimisation is a question that can pop up while building your business online. It is a multifaceted process that requires a holistic approach. From identifying relevant keywords to optimising the webpage for search engines, optimising the webpage helps improve visibility and drive sustainable business growth.Â
Rankingeek marketing agency can help you achieve the desired business outcome through SEO tactics and marketing. An audit can identify areas for improvement, and a customised SEO strategy can help your business grow sustainably.
