What is Google Business Profile(GBP)?
Google Business Profile(GBP) is the updated name of what was previously called Google My Business(GMB). This is a free tool provided by Google to manage a business’s online presence by listing it across Google Search and Google Maps. An optimised profile offers essential information, which includes address, phone number, business hours, and customer reviews.
With local SEO optimisation services, businesses can reach the right customers by appearing in top search results. Engaging in GMB optimisation strengthens the local search presence and allows connecting with the community authentically, setting the stage for sustained growth and success. This visibility makes a difference and attracts local customers.
Why Is Google Business Profile Important for Local SEO?
Local SEO services for small businesses are a key strategy that allows brands to establish themselves online. Consumers will now be able to discover the businesses around them. Here are a few key reasons why local SEO optimisation services through Google my business are relevant:
- Increased visibility in local searches: A fully optimised GBP profile directly affects local search rankings. Whenever the user performs location-based searches, Google uses the data available to fetch the nearest related business.
- Competitive advantage: Many small businesses neglect GBP, which allows you to stand out. A strong GBP is the best local SEO strategy. It can help you capture the consumers looking for the business at your location.
- Effective for Mobile Search: GBP has mobile optimisation features, which are particularly beneficial. Many users are likely to search on the go and look for detailed information about businesses. This need is solved by quickly providing information through GMB.
Key Local SEO Strategy to Optimise Your Google Business Profile Listing
1. Claim and Verify Your Google My Business Listing
The first step is visiting the Google My Business Website, where you can manage your business listings. Sign up for a Google account; it is recommended that you use the Gmail ID connected to your business. Once you sign up, you can add your business to Google. If your business has been in a local area for a long time, Google can likely list it based on the data collected online. Now, you claim the business by requesting its ownership. Then, verify your account; this adds trust and credibility to your profile.
2. Provide Accurate and Complete Business Information
The fundamental aspect of local SEO Google my business is providing accurate and complete information. Google uses this information to verify and authenticate the business. A verification code will be sent via SMS, Email, or other means. Here is what you should focus on: Use the official business name, address, phone number, website URL, and operating hours details. Do not use unnecessary keywords or location details. Make sure to give up-to-date information.
3. Choose the Right Categories and Attributes
Selecting the appropriate category that matches your business is crucial because Google uses this information to understand your business. Search engines serve your listings when the user seeks a specific service. Also, add a secondary category if applicable. Additionally, you can add business attributes such as whether your business offers delivery, accepts credit cards, or provides free Wi-Fi. These attributes can help your business stand out and attract more customers.
4. Optimise Your GBP Description
A precise business description can help potential customers know who you are. Use relevant keywords that relate to your business or service. Highlight the key points with your USP (Unique Selling Proposition) that help your business stand apart.
5. Add Photos and Videos
Visual content plays a significant role in attracting attention and increasing engagement on GMB listings. High-quality photos that showcase your products or services can help local SEO optimisation services rank high. Short video clippings are also part of this.
6. Collect and Respond to Customer Reviews
Local SEO service for small businesses helps build trust and credibility. Encourage customers to leave reviews. Respond to these reviews, which further improves your business. Make sure to be polite and prompt in response. Follow-up Emails can also be done.
7. Post Regularly on Google Business Profile
Posting regularly on Google my business is an excellent way to engage with potential customers. Share updates about what’s new in your business. Highlight upcoming events and share details of special discounts, which can keep your listing active and impact your local SEO.
Conclusion
Local SEO Google my business is one effective strategy to rank high in local search engines. Following the steps and regularly updating the profile can enhance the business’s visibility and increase traffic. More local customers can be attracted, thus impacting the business.
Rankingeek Marketing agency offers local SEO optimisation services. Working on the Google My Business page helps your business be visible at the regional level and attract potential customers. We optimise your page and take the first step to improve your ranking in local search rankings. Contact Us Today!
