Start with the Right Keywords
The first step in any SEO plan is finding the right words. These are what people type into Google when they’re looking to buy. For example, if you sell eco-friendly phone cases, you might target phrases like:
- “Eco phone case Canada”
- “Buy green phone cover”
- “Sustainable phone case shipping Canada”
Use tools like Google’s Keyword Planner or Ubersuggest. Start with product-related words. Then look at what’s trending locally. If you’re selling to Canadian shoppers, include Canada-based terms in your phrases.
Pro Tip: Use long-tail keywords. These are longer and more specific phrases. They bring in traffic that is more likely to buy.
Make Sure Your Site Loads Fast
People hate slow websites. So does Google. Your dropshipping store needs to load in under 3 seconds. Use tools like:
- Google PageSpeed Insights
- GTmetrix
These will tell you what to fix. Some things that often slow down stores:
- Large images
- Too many apps or plugins
- Not using a fast theme.
Fixing these can make a big difference in both rankings and sales.
Write Helpful Product Descriptions
Here’s a big one: don’t copy product descriptions from your supplier. Google wants original content. If your site has the same words as 100 other stores, you won’t rank well. So, write your own descriptions. Keep them short, clear, and helpful. Focus on what the product does, how it helps, and why someone in Canada would want it. Example:
Instead of: “High-quality stainless steel water bottle.”
Try: “Stay hydrated with this double-walled steel bottle. Keeps drinks hot or cold all day. Ships from Canada.”
Use Local SEO for Canadian Searches
Even if you ship all over the world, focus on Canadian SEO first. This helps you rank higher in all local searches. How to do that?
- Mention Canada in your meta titles and descriptions.
- Add “Canada” or “Canadian” to your homepage text and about section.
- Use a .ca domain if possible.
- Get listed on Canadian business directories.
Think of it like this: if a customer searches “best phone case Canada,” you want your store to show up, not a U.S. store.
Create a Blog and Post Regularly
A blog is one of the best ways to grow your traffic. You can write about product tips, how-to guides, or trends in your niche. Let’s say you sell kitchen gadgets. You could write:
- “Top 5 Kitchen Tools Every Canadian Home Needs”
- “How to Organise a Small Kitchen – Tips for Apartment Living”
- “Best Gifts for Foodies in Canada (2025 Edition)”
Each blog post gives Google more chances to show your site. And more importantly, it builds trust with your target and potential audience.
Build Backlinks (The Natural Way)
Backlinks are links from other websites to yours. Google sees these as a vote of trust. The more quality backlinks you have, the better. Some ways to get backlinks:
- Write guest posts on Canadian blogs.
- Reach out to influencers or microbloggers.
- Join niche-specific forums and share your content.
- Get listed in Canadian business or shopping directories.
Don’t pay for spammy links. That can hurt your site. Focus on real connections.
Use Good SEO Apps (But Not Too Many)
If you’re using Shopify or another e-commerce platform, you’ll find tons of SEO apps. Some popular ones:
- SEO Manager (Shopify)
- Plug in SEO
- Smart SEO
These apps can help with meta tags, image tags, and broken links. But don’t overload your site. Too many apps can slow things down.
Make Your Store Mobile-Friendly
Most people shop on their phones. Your dropshipping store must look and work great on mobile. Here’s what to check:
- Are buttons easy to click?
- Is the text big enough to read?
- Do images load quickly?
- Can someone check out easily from a phone?
If the answer is “yes” to all, you’re good. If not, fix those issues fast.
Add Customer Reviews
Customer reviews do two things. One, they build trust. Two, they help your SEO. Google likes fresh content. When someone leaves a review, it counts as new content. Plus, reviews often include keywords without you even trying. Encourage happy customers to leave reviews. You can even offer a small discount on their next order as a thank-you.
Keep an Eye on Your Analytics
Finally, use Google Analytics and Google Search Console. These tools tell you:
- How many people visit your site
- Where they come from
- What they search for
- Which pages rank well
This info helps you decide what’s working and what needs fixing. Check in at least once a week.
Conclusion
Starting a dropshipping store in Canada is exciting. But success doesn’t just come from listing products and waiting. SEO is the key to getting real, long-term traffic. It takes time, but it works. From using Canadian keywords to writing original product descriptions and building backlinks, every little step helps. Focus on your customers, write content they care about, and make sure your site runs smoothly. That’s how you’ll get noticed online. Want expert help? Contact Us at Rankingeek Marketing Agency. We understand Canadian SEO and dropshipping. We can help your store grow faster, rank higher, and sell more. Let’s make your business visible where it matters most—on Google.
