Fireproof Paint & Coating Company
14.5K+ Increased Organic New Users
Our efforts have driven 14.5K+ organic new users to our client’s website, reflecting the growing interest in their advanced fire protection solutions. This marks a significant increase from the previous period, showing that our SEO and content enhancements are enhancing visibility and driving high-intent traffic.
About Fireproof Paint & Coating Company
Our client manufactures intumescent retardant paint and resistant coatings that slow the spread of flames on materials like wood, drywall, steel, and plastics. Their products undergo rigorous third-party testing at accredited laboratories, ensuring compliance with top industry standards, including ASTM E119, FM 4470, and ASTM E84. These coatings provide measurable protection, giving people more time to exit a building during a fire.
The company focuses on practical improvements to its coatings, refining them through real-world testing and evaluation. They provide clear instructions for architects and builders on proper use, ensuring the products perform as intended. Our client’s approach is based on verifiable results rather than claims, making their coatings a reliable choice for fire protection.
The Challenges They Were Facing!
The client experienced difficulties logging into their FTP server, resulting in errors such as blank pages and 403 access issues. This made it hard to upload files or take backups. Their website also had problems—many sections weren’t functioning well on mobile, the design appeared uneven, and important pages, such as product details and FAQs, were incomplete. Forms weren’t submitting properly, and some links were broken, making it difficult for customers to find information.Â
Another big issue was inconsistent branding. Product names, certifications, and descriptions didn’t match across the site. Some pages referred to their coatings as “paint” instead of “fire-resistant coatings,” and trademarks like “88®” weren’t updated everywhere. Additionally, the old PHP setup was slow, lacked key features, and required improved SEO. With so many small fixes needed, it was challenging to keep track of updates, which slowed down progress.
Service Used: SEO, PPC, Website Development, Graphic Design, Content Marketing
Numbers Don’t Lie!
Business impact
Our efforts have not only driven traffic but also delivered tangible business results. With 25.3K organic sessions (up from 17,407) and 34.3K organic views (up from 19,314), the client’s website is now attracting more qualified leads. The organic user engagement rate also saw a notable increase to 55.1%, indicating that the quality of traffic has improved, with users spending more time on the website & engaging with the content.
In May 2025, the Google Ads campaign demonstrated strong performance, achieving a high Click-Through Rate (CTR) of 15% for a specific segment, which significantly outperformed the average CTR of 4.3%. The campaign also achieved 128 conversions at a cost per conversion of $19.22, indicating efficient spending.Â
Notably, the “Firefree Search – Lead Campaign” stood out with 64 conversions, an 11.01% CTR, and a cost per conversion of $29.15, while the “Firefree – PMax – SC” campaign delivered 64 conversions at a lower cost per conversion of $9.28. These results underscore the campaign’s capacity to drive meaningful engagement and conversions, thereby contributing to lead generation and potential revenue growth.
Increased Clicks
Increased Impressions
Increased Overall Views
How We Helped This Client?
First, we resolved the FTP login issue by setting up FileZilla, which allowed the client to access their server and backup files easily. For the website, we rebuilt the landing page to ensure smooth functionality on both mobile and desktop devices, fixed broken forms, and added missing sections, including testimonials and product galleries. We also ensured that all product pages featured clear tabs for specifications, videos, and PDF downloads, allowing customers to find details more easily.
Next, we cleaned up branding—updating trademarks like “88®” and correcting product names site-wide. We migrated the site to a more robust WordPress setup, resolved broken links, and improved SEO by updating page titles and descriptions. We also added new pages, such as the Privacy Policy and Resources, redesigned the footer, and ensured that all forms functioned properly. Finally, we tested everything on mobile and desktop, backed up the site, and handed over a fully functional, easy-to-use website. Additionally, we created eight blog posts and core pages, including Home, Firefree Wildfire System, Firefree 88, Fire Free Class A Product, Firefree Exterior System, and About Us. Plus, we have created a high-converting landing page.Â
- Keyword Research & Analysis
- SEO-Friendly Content Writing & Landing Pages
- On-Page & Technical SEO Optimization
- High-Quality Graphic Design
- Website Pages Redesigning
- Imported Blog Content from the Old WordPress Site
20K+
Total Organic Users
23K+
Increased Overall New Users
2.9
Decreased Average Position
100% Campaign Transparency
We’re your trusted digital marketing agency that believes in being open and talking clearly about everything we do. We make sure you always know what’s happening with your campaign and give you the information and control you need during the whole process.
Team of Experts
In our digital marketing agency, our certified professionals bring expertise in SEO, PPC, content writing, graphic design, and social media. Our deep understanding of these areas ensures a comprehensive approach to enhancing your online presence. We prioritise effective strategies and cohesive collaboration across our specialised teams to deliver more conversions for your business.
Partner That Understands YouÂ
We make decisions with your goals and concerns in mind. Whether it’s website design, SEO, PPC, or anything else, we aim to understand your worries and aspirations to deliver the business results you’re looking for.
 
Why We Are Your Preferred Choice?
Tired of digital marketing agencies that seem to forget you exist? Want updates and helpful insights but get nothing in return? We understand. Our marketing agency offers the following benefits:
- Save Your Time, Money, and Resources
- Build Brand Reputation Online
- Acquire Significant ROI
- Maximise Customer Touchpoints
- Track Campaign Results
- Promote Consumer Engagement
- Adjust Strategies Based on Analytics
- Drive Long-Term Growth
- Leverage Precise Audience Targeting
- Improve Conversion Rates
