Pet Transportation Company
More Than 6K Clicks & 590K Impressions in Just 1 Year!
Let’s talk numbers—real, exciting ones. From June 2024 to May 2025, we increased this pet transport company’s Google Search Console clicks from 4.4K to 10.7K—that’s more than 6K clicks in just 12 months! And get this: those clicks came from jaw-dropping 795K+ impressions (up by 590K in a year). That’s nearly a million pet owners seeing our client’s services in search results. This 70%+ increase in clicks shows how our targeted keyword strategy, technical optimizations, and content upgrades are driving qualified traffic at scale.
About Pet Transportation Company
Our client specializes in providing high-quality pet transport services across the UK & Europe. They ensure that pets, such as cats and dogs, are transported safely and comfortably. Their fleet of fully licensed Mercedes Vito vans is equipped with climate control, GPS tracking, and CCTV to meet DEFRA and EU regulations. This attention to detail guarantees that pets have a smooth journey with regular breaks and pet-friendly accommodations when needed.
What sets our client apart is their experienced team of drivers, many of whom come from military and security backgrounds. These drivers are certified in canine law, first aid, and pet care, ensuring the highest levels of safety for pets. Additionally, the company offers a unique service that allows pet owners to travel with their own pets, making the journey even more reassuring for both parties, especially during long-distance trips.
The Challenges They Were Facing!
The client was struggling with multiple issues affecting their online visibility and lead generation. Their website had indexing problems, with many pages not being crawled or ranked by Google. The analytics data from Google Search Console (GSC) and Google Analytics (GA) was outdated, making it difficult to track performance accurately. Additionally, their paid campaigns were not optimized—costly ad groups were running without proper negative keywords, leading to wasted ad spend & fewer quality leads.
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Another major challenge was their lack of structured SEO and content strategy. Many pages had missing or duplicate meta tags, thin content, and poor internal linking, hurting their rankings. Their Google My Business (GMB) profile was unoptimized, missing key categories, and outdated information. Trustpilot reviews weren’t integrated, limiting social proof. They also faced technical SEO errors—broken links, slow page speed, and missing alt tags—which further dragged down their search performance.
Service Used: SEO, Content Marketing, PPC, Website Development, Graphic Design
Numbers Don’t Lie!
Business impact
With 22.9K overall sessions and 17.1K new users, the website is becoming a trusted hub for pet owners researching transport services. The high engagement rate (60.2%) and 5.9 events per session suggest visitors are exploring multiple pages—a key step toward conversions.
In January 2025, we ran highly targeted PPC campaigns for our pet transportation client, delivering outstanding results across key metrics. Our efforts yielded a 47.4% increase in clicks and a 35.3% rise in impressions, resulting in increased ad visibility and audience engagement.Â
Most impressively, the click-through rate (CTR) soared to 13.7% (8.9% increase), far exceeding industry benchmarks. Conversions skyrocketed by 76.1%, with a strong 11.6% conversion rate (+19.5%), showing that our optimized ad copy and landing pages effectively captured high-intent leads.
Increased Organic Sessions
Total Organic Views
Increased Users
How We Helped This Client?
We took a structured approach to fix their issues and boost performance. First, we updated their GSC, GA, and Ahrefs data to ensure accurate tracking. We optimized their campaigns by pausing underperforming ad groups, adding negative keywords, and refining targeting to improve lead quality. To enhance conversions, we added necessary input fields to their contact form and improved their mobile responsiveness. We also fixed indexing issues by submitting multiple URLs for recrawling, improving their search visibility. Â
For SEO, we conducted keyword research, identified weekly opportunities, and updated meta tags, content, and internal linking. We created 39 high-quality blogs and 30 optimized location pages to enhance their content strategy and increase organic traffic. We fixed technical errors like missing alt tags, duplicate H1s, and broken links. We improved local SEO by updating Google My Business (GMB) details and optimizing location pages. On the development side, we integrated Trustpilot reviews (after securing account access) and added FAQ schemas for rich snippets.
- SEO
- Content Marketing
- PPC
- Website Development
- Graphic Design
10.7K+
Total no. of clicks
51.3K+
Overall Views
915
Increased Organic Views
100% Campaign Transparency
We’re your trusted digital marketing agency that believes in being open and talking clearly about everything we do. We make sure you always know what’s happening with your campaign and give you the information and control you need during the whole process.
Team of Experts
In our digital marketing agency, our certified professionals bring expertise in SEO, PPC, content writing, graphic design, and social media. Our deep understanding of these areas ensures a comprehensive approach to enhancing your online presence. We prioritise effective strategies and cohesive collaboration across our specialised teams to deliver more conversions for your business.
Partner That Understands YouÂ
We make decisions with your goals and concerns in mind. Whether it’s website design, SEO, PPC, or anything else, we aim to understand your worries and aspirations to deliver the business results you’re looking for.
 
Why We Are Your Preferred Choice?
Tired of digital marketing agencies that seem to forget you exist? Want updates and helpful insights but get nothing in return? We understand. Our marketing agency offers the following benefits:
- Save Your Time, Money, and Resources
- Build Brand Reputation Online
- Acquire Significant ROI
- Maximise Customer Touchpoints
- Track Campaign Results
- Promote Consumer Engagement
- Adjust Strategies Based on Analytics
- Drive Long-Term Growth
- Leverage Precise Audience Targeting
- Improve Conversion Rates
