From "Phantom Leads" to Commercial Growth: Scaling Verified Inquiries for a Multi-Regional Site Services Provider

About the Project:

A major provider of Local Services across Western Canada was caught in a "Data Mirage." Their internal reports showed thousands of monthly conversions, yet the sales team reported a significant gap between "leads" and "actual contracts."

They were suffering from an over-reliance on broad, high-volume keywords and a tracking setup that "hallucinated" success by counting every button click and page load as a lead. Rankingeek Marketing Agency was brought in to strip away the noise, verify the data, and refocus the budget on high-intent commercial and industrial contractors.

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The Challenge

The client was essentially "renting" high-volume traffic that didn't convert into revenue. Their digital infrastructure was over-reporting performance, leading to inefficient ad spend and a lack of clear ROI for their high-ticket services like industrial dumpster rentals and long-term site fencing.

• Phantom Conversion Tracking: Counting generic "Button Clicks" and "Contact Page Visits" as leads (inflating the CVR to a misleading 11.7%).
• Broad-Match Bloat: Paying for low-intent consumer searches rather than B2B/Commercial inquiries.
• The "Volume Trap": High traffic (50,000+ clicks) with no mechanism to prioritize the most profitable service lines.
• Invisible attribution: Inability to distinguish between a "tire-kicker" looking for prices and a project manager needing immediate site services.

The Solution

We implemented a Lead-Quality Infrastructure designed to prioritize commercial intent over sheer volume.

1. Truth-in-Data Audit: We purged the "phantom" tracking goals. We installed Verified Conversion Tracking, ensuring a "Lead" is only counted when a user submits a specific quote form or stays on a phone call for more than 60 seconds.
2. Commercial Keyword Precision: We aggressively audited their Google Ads, shifting budget away from generic "garbage" terms to high-intent commercial queries.
3. Mobile-First "Call-Only" Campaigns: For emergency services, we deployed call-only ads that put potential clients directly in touch with the support team.
4. Regional SEO Authority: We optimized site content for regional hubs, turning local pages into high-authority assets that capture organic demand for client’s services.

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The Results

By cleaning the data and focusing on intent, we stabilized the account's performance and increased traffic volume by 17.6%, while ensuring every lead tracked was a legitimate business inquiry.

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