Paid Patient Acquisition (Online Advertising Services for Healthcare)

Online advertising services are the planning, creation and management of paid ads on platforms such as Google Search, YouTube, Facebook and Instagram. For healthcare practices, that means campaigns designed to bring in new patients for specific treatments and locations, set up within platform health policies and privacy laws, and measured by calls, inquiries and booked appointments. Rankingeek provides these services exclusively for healthcare providers.

When someone searches for a service you offer, such as "physiotherapist near me", Google runs an instant auction among advertisers bidding on that search. Your ad's position depends on your bid, the quality and relevance of your ad and landing page, and other factors. You usually pay only when someone clicks. For healthcare, Google also applies extra rules: some categories, such as addiction treatment or online pharmacy, need certification, and ads can't be targeted using personal health information. We handle all of this for you.

Google advertising cost has two parts: the ad spend you pay Google, and the management fee you pay your agency. Ad spend depends on your speciality, location and competition, since cost per click is set by auction and varies a lot between, for example, cosmetic procedures in a large city and general practice in a smaller town. You control the budget completely and can change it at any time. Our management packages are published on the Rankingeek pricing page, and a free audit helps us recommend a realistic starting budget.

Book a free ads audit. We'll review any existing campaigns, look at your website and tracking, study competitors in your area, and agree on goals for the service lines you want to grow. From there, we build your campaigns, landing pages and tracking, and launch once you've approved everything. Most practices can go live within a few weeks of the kick-off call.

You'll get a clear monthly report covering ad spend, clicks, calls, form inquiries, booked appointments where tracking allows, cost per booking and return on ad spend, broken down by platform and service line. We also review the report with you on a call. Tracking is configured in a privacy-safe way, so reports show performance without passing patient health information to ad platforms.

Yes. Many successful healthcare campaigns are built around phone calls. We use call assets, call-only campaigns and call tracking so patients can ring you straight from the ad, and we can direct traffic to a simple inquiry form instead of a booking system. If you'd like to add online booking or missed call text back later, we can connect those too.

Running ads yourself is possible, but healthcare accounts are easy to get wrong. A Google Ads agency with healthcare experience brings a dedicated Google Ads specialist, proven campaign structures, policy knowledge that prevents disapprovals, and tracking that shows which ads actually produce patients. Most importantly, it gives you back time to run your practice while professionals manage bids, budgets and testing every day.

Yes, with rules. Both platforms allow healthcare advertising but restrict how ads are targeted and what they can say. Google doesn't allow personalized ads based on health conditions, and certain categories need certification. Meta limits targeting based on health topics and restricts how health websites share data. Your own market adds further rules, such as HIPAA and FTC guidance in the USA, PIPEDA and PHIPA in Canada, AHPRA and TGA rules in Australia, and the CAP Code in the UK. We build every campaign around both sets of rules.

A Google Ads agency focuses on search, YouTube and Google's display network, capturing patients who are actively looking for care. A social media advertising agency focuses on platforms such as Facebook, Instagram and LinkedIn, building awareness and demand among people who aren't searching yet. Most practices benefit from both working together, which is why Rankingeek manages Google, YouTube and Meta campaigns under one strategy and one report.

Rankingeek is an advertising agency that works only with healthcare providers. We know the platform policies, privacy rules and patient journeys that general agencies often learn the hard way. You get experienced specialists across Google Ads, YouTube and Meta, campaigns judged on booked patients, transparent reporting, and full ownership of your ad accounts and data.