Scaling Patient Access: How We Increased Qualified Conversions by 1,535%

About the Project:

A leading private Psychology and Counselling Practice approached Rankingeek Marketing Agency with a common challenge: they were spending significantly on Google Ads but seeing a dismal return. Their existing campaigns were generating broad traffic, but the actual number of patients booking consultations was stagnant.

The clinic was caught in the "Volume over Value" trap. They had a digital presence, but it wasn't engineered for the specific nuances of mental health patient behavior. We stepped in to overhaul their entire digital infrastructure, shifting the focus from "getting clicks" to "connecting patients with care."

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‍The Challenge

The practice was essentially throwing budget at a broad audience without filtering for intent. Their conversion rate was stuck at a low 2.84%, meaning over 97% of their paid traffic was bouncing without taking action.

The tracking was also unreliable. It didn't distinguish between a general inquiry and a high-value clinical intake. This lack of data meant the practice couldn't see which keywords were actually driving revenue.

• Low Conversion Efficiency: A conversion rate of only 2.84%.
• Broad Targeting: Paying for high-volume but low-intent "information seeking" keywords.
• Wasted Ad Spend: High cost-per-acquisition due to untargeted traffic.

Invisible ROI: No clear correlation between digital spend and clinical bookings.

The Solution

We implemented our Patient Growth Framework, prioritizing high-intent search behavior and verified conversion tracking.

1. Intent-Based Keyword Overhaul: We paused generic mental health terms and pivoted to "high-intent" queries (e.g., "Psychologist near me for anxiety," "Clinical Counselling intake"). This ensured the budget was spent only on users actively seeking professional help.
2. Conversion-Centric Landing Pages: We re-engineered the user journey to remove friction. By simplifying the path to a consultation, we turned the website from a brochure into a conversion engine.
3. Advanced Conversion Tracking: We moved away from "vanity" clicks and installed verified tracking for form completions and phone calls longer than 60 seconds.
4. Strategic Scaling: Once the conversion efficiency was stabilized, we scaled the budget into the highest-performing categories, ensuring every dollar spent was optimized for patient acquisition.

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The Results

The results represent a complete structural transformation of the practice's digital performance. By focusing on intent, we didn't just get more traffic; we got the right traffic.

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