Mobility Equipment Company
Increased Overall New Users By 6.7K+
Let’s be honest—numbers don’t lie. With our strategic approach and efforts, we successfully drove a significant increase in overall new users, achieving a remarkable growth of 6.7K+ compared to the previous period (previously around 1.6K). This major growth occurred between November 1, 2024, and April 30, 2025.
About Mobility Equipment Company
Our client is a leading provider of home mobility solutions with over 40 years of experience in the industry. They specialize in products like straight, curved, and outdoor stairlifts, ADA-compliant ramps, walk-in tubs, barrier-free showers, vertical platform lifts, and transfer aids. This mobility equipment is designed to improve independence for individuals facing mobility challenges, enabling them to navigate their homes with ease.
Serving multiple states, including Georgia, Florida, South Carolina, and Tennessee, they offer flexible purchase and rental options for both short-term and long-term needs. Their skilled team provides professional installation, maintenance, and repair services, ensuring the products are always functioning at their best. With a strong reputation for quality and 100% customer satisfaction, they have earned recognition as one of the fastest-growing private companies in the Southeast, according to Inc.’s 2025 list.
The Challenges They Were Facing!
The client was struggling with multiple issues affecting their online presence and lead generation. Their website had technical errors, including broken links, improper interlinking, and slow loading speeds, which negatively impacted SEO performance. The content was outdated, with missing meta tags, duplicate titles, and unoptimized images, leading to poor search rankings.Â
Additionally, their Google Ads campaigns lacked proper structure, negative keywords, and optimization, resulting in wasted ad spend and low conversion rates. The absence of a well-structured landing page and ineffective call-to-action (CTA) placements further reduced lead generation. The client also faced challenges with local SEO, as their Google My Business (GMB) listings were unoptimized, and location pages lacked proper schema markup and consistent NAP (Name, Address, Phone) information.
Moreover, the website’s user experience (UX) was poor, with non-responsive design elements, inconsistent fonts, and broken forms, leading to high bounce rates. The lack of a clear content strategy and blog presence meant they were missing opportunities to rank for industry-related keywords. The client required a complete digital marketing overhaul, including SEO, web development, PPC, and content marketing, to enhance visibility, drive qualified traffic, and generate more leads.
Service Used: SEO, PPC, Website Development, Graphic Design, Content Marketing
Numbers Don’t Lie!
Business impact
By implementing data-driven optimizations and focused marketing initiatives, we have achieved a substantial uplift in key performance metrics. The client experienced a 1.1K+ increase in clicks and a 141K+ rise in impressions, showing enhanced search presence. Additionally, the overall sessions grew by 9.6K+, and organic sessions increased by 2.8K+, indicating higher traffic quality.Â
Additionally, our Google Ads campaigns, from May 1 to May 31, 2025, delivered exceptional results, further amplifying the client’s growth. The Click-Through Rate (CTR) surged by 44.1%, reaching an impressive 7.0%, while impressions grew to 4.2K. Conversions saw a remarkable 87.0% increase, backed by a 109.9% improvement in conversion rate, showing the effectiveness of our targeted ad strategies.
Increased Organic New Users
Total Impressions
Total Overall sessions
How We Helped This Client?
We conducted a detailed technical audit, addressing errors such as broken links, incorrect interlinking, and mobile view issues. Elevator-related content was removed from the mega menu, mobility sections, and service pages, while images and phone numbers were updated accordingly. Additionally, we optimized meta tags, performed keyword research, and implemented strategic recommendations for product pages. A new Google Ads campaign was launched, and landing pages were enhanced with refreshed content, forms, and sections. We corrected font sizes, button colors, and mobile responsiveness while introducing new pages, including a Privacy Policy and dynamic location pages. Schema markup was added for FAQs and local business listings, and Google My Business (GMB) profiles were optimized with accurate links and reviews.
The website was successfully migrated, with SSL issues resolved and speed improvements achieved using WP Rocket. We updated the content on key pages, including home, about, stairlifts, ramps, locations, and other products. We also created 60+ location pages, blogs, and 10+ product pages—all with SEO-optimized content, titles, and descriptions. Forms were integrated with the CRM (Bitrix24 via Paperform/Zapier), smoothing lead tracking. Backlinks were built, and indexing issues were resolved by submitting URLs to Google Search Console (GSC). We fixed canonical errors, updated alt tags, and compressed oversized images. Weekly and monthly reports monitored rankings, traffic, and campaign performance to ensure ongoing improvements.
- Keyword Research & Analysis
- Meta Titles & Meta Descriptions
- Broken Link Fixation
- Backlinks Creation
- Content for a Landing & Website Pages
- High-Quality Blog Images
- Website Designing
27.3K+
Total Overall Views
9.5K+
Total Organic Views
4.6
Decreased Average Position
100% Campaign Transparency
We’re your trusted digital marketing agency that believes in being open and talking clearly about everything we do. We make sure you always know what’s happening with your campaign and give you the information and control you need during the whole process.
Team of Experts
In our digital marketing agency, our certified professionals bring expertise in SEO, PPC, content writing, graphic design, and social media. Our deep understanding of these areas ensures a comprehensive approach to enhancing your online presence. We prioritise effective strategies and cohesive collaboration across our specialised teams to deliver more conversions for your business.
Partner That Understands YouÂ
We make decisions with your goals and concerns in mind. Whether it’s website design, SEO, PPC, or anything else, we aim to understand your worries and aspirations to deliver the business results you’re looking for.
 
Why We Are Your Preferred Choice?
Tired of digital marketing agencies that seem to forget you exist? Want updates and helpful insights but get nothing in return? We understand. Our marketing agency offers the following benefits:
- Save Your Time, Money, and Resources
- Build Brand Reputation Online
- Acquire Significant ROI
- Maximise Customer Touchpoints
- Track Campaign Results
- Promote Consumer Engagement
- Adjust Strategies Based on Analytics
- Drive Long-Term Growth
- Leverage Precise Audience Targeting
- Improve Conversion Rates
